It’s no secret that new cars and used cars have both gotten more expensive in recent years. Shortages, supply chain issues, and problems at ports also continue to limit the number of new cars on the road.
It makes sense, then, that new carmakers like Rivian would get in on pre-owned sales of its R1S electric SUV and R1T electric truck, launched this week.
Courting Younger Buyers
Every established carmaker has a pre-owned vehicle program, typically a certified pre-owned (CPO) program. Rivian joining the fold is as much a hallmark of its growing maturity as a carmaker as it is a savvy business decision.
Why is it a savvy business decision? Because of the expensive car problem.
As new vehicle prices hit all-time highs in the past few years, used car prices rose, too. Many buyers can no longer afford the cars they want.
According to an Automotive News report, Rivian sees pre-owned sales as a way to expand R1 ownership primarily to younger and less wealthy buyers.
Don’t Call It “Certified”
Rivian’s pre-owned sales program isn’t labeled as “certified.” However, Rivian says its pre-owned vehicles must pass a rigorous 132-point inspection and a road test before sale. Pre-owned Rivians also qualify for the brand’s 7-day return policy.
Rivian’s pre-owned website explains: “All Rivian vehicles are meticulously inspected. Imperfections are mostly cosmetic and won’t impact drivability. While repairs and replacements aren’t required, they’re available if you want them. Actual mileage may vary at delivery.”
Pre-owned Rivian shoppers can even see the Carfax vehicle history report directly from the listing page. The Carfax report shows registration, service, damage, and recall history.
For reviews and more information on pre-owned cars from across the industry, visit our Certified Pre-Owned vehicle hub.
Cox Automotive, parent company of Kelley Blue Book and Autotrader, is a minority investor in Rivian.