Riddara, a 100% electric pickup truck brand under Geely Holding Group, has officially signed a cooperation agreement with AGMC, one of the UAE’s leading vehicle importers and an authorised distributor for Geely vehicles. This agreement marks the RIDDARA’s upcoming debut in the Middle East market.
AGMC enjoys an excellent reputation and a broad customer base in the UAE’s automotive industry. The new agreement empowers Riddara to leverage AGMC’s professional network and market advantages to introduce the innovative 100% electric pickup truck products to the UAE market, providing local users with unprecedented driving experience and advanced green transportation solutions.
Dr Andreas Schaaf, CEO – Geely Group Brands at AGMC, said at the signing ceremony: “We are very pleased to intensify our existing partnership with the Geely Holding Group by introducing the exciting new Riddara brand to the UAE market. AGMC has always been committed to leading automotive technology innovation in the UAE market. The arrival of the all-electric Riddara pickup truck will undoubtedly further enrich our product lines and bring more choices to consumers in the UAE.”
Xia Mo, General Manager of Riddara Middle East, said: “We are very much looking forward to the launch of the Riddara brand in the UAE market. As one of our most important partners in the Middle East, AGMC’s excellent market network and professional capabilities will empower us to deliver a whole new category to the UAE market: an affordable, value-added, and high-performance fully electric pickup that is capable, practical and thrilling to drive. I am confident that Riddara will establish its target audience among passionate EV enthusiasts who may have never considered a pickup truck.”
Riddara RD6
The first vehicle to be launched in the market will be the Riddara RD6, a new pickup set to revolutionize how EV drivers use their cars. It will take EV pickup ownership to the next level with a more exciting and enjoyable experience. It is based on the M.A.P. (Multiple Attached Platform ) 100% electric pickup truck platform independently developed by Geely Holding Group.
As China’s first and only platform built specifically for 100% electric pickup trucks, the M.A.P. platform integrates Geely Group‘s cutting-edge technology and rich experience in electric vehicles. Through this platform, Riddara has demonstrated unprecedented electric pickup truck design and performance and established new safety, intelligence and environmental protection innovations.
This latest agreement with AGMC marks Riddara’s comprehensive strategy for further developing its international business. It also heralds a new chapter in Geely Holding Group‘s expansion within the global electric vehicle market. Riddara will continue to drive development through innovation and bring more environmentally friendly, efficient, and fun-to-drive electric vehicle products to international consumers.