BMW Group Middle East has announced a historic achievement, setting new sales records across BMW, MINI, and BMW Motorrad brands in 2024 with a remarkable +15.4% growth for BMW, +16% increase for MINI and +4.6% increase for BMW Motorrad over the previous year.
The Middle East region now ranks as the third-strongest growing market globally for BMW. This milestone reflects the unwavering demand for the Group’s innovative vehicles, including a growing interest in electrified vehicles (+2.7% over 2023). The BMW 7 Series, a flagship model in the upper premium segment, achieved an impressive +12.8% growth in sales.
Karim-Christian Haririan, Managing Director of BMW Group Middle East, said: “This record-breaking achievement in 2024 is a testament to the Middle East’s passion for innovation, luxury, and performance. With a strong growth compared to last year, we have reached new heights and strengthened the bond with our valued customers across the region. This success inspires our team to deliver exceptional experiences and offer a wide range of emission-free vehicles. I would like to sincerely thank all our importers for their unwavering commitment to excellence. Their contributions have been instrumental in driving this success.”
The Group has also reported positive results, with a strong growth of +11% in After Sales in 2024 compared to 2023. Customers have demonstrated loyalty towards the authorized BMW service network, with over 12% retention of cars in the 7-10-year segment.
The remarkable achievement last year was a testament to the strong performance of the authorized BMW Group importers in the Middle East. These importers have invested in several new retailers.
The following facilities are in Dubai, Abu Dhabi, and other regional locations. These state-of-the-art showrooms provide customers with an unparalleled brand experience.
The BMW Group Middle East remain positive for 2025, focusing on the upper premium segment, M Performance and electrified vehicles. The company is well-positioned to build on the past year’s successes and deliver even greater value to customers in the region.