Maybe you’ve just now heard the phrase ‘business keynote speaker.’ This individual isn’t typically somebody you think about hiring as a full-time staff member, but as a CEO, you should hire them at least once and experience what they offer. In the business world, it’s difficult for any speaker to maintain the interest of the crowd, especially for a long period, but especially when you select from the best keynote speakers, you’ll notice they create an experience rather than only fill up airtime.
They Motivate and Persuade
These individuals aren’t just another boring guest speaker who drones on, as the crowd anxiously awaits them to say their final word. These business speakers are motivational speakers; they’re not only there to educate but also to encourage the audience to act.
Whether the speaker’s whole focus is to shift the audience’s mindset or encourage them to take an actionable step, they’re driving innovation and altering perspectives.
As a speaker, they understand emotional intelligence well and use it to their advantage. They evoke emotion to gain a connection with the audience. In addition, they can read the room and adjust their tone and entire speech to appeal to them, creating a relatable experience and grabbing and maintaining their attention.
They’re Often Speaking From Experience
Recall a time when a person was speaking on an unfamiliar topic. It’s obvious. At the end of the conversation, you don’t feel like you gained much.
With a speaker, that’s not always the case. Sometimes, they research thoroughly before putting together their speech and perfecting it to the point where a person would want to read it. However, some business speakers are doing more than talking the talk; they’ve also walked the walk at some point, maybe as a chief operating officer, a former president, or a founder and CEO of a company.
They make the perfect speaker because they’re speaking not just about conventional wisdom, but what they’ve learned from actually experiencing challenges and overcoming them. They understand marketing, leadership, and everything else that drives overall success, and they’re there to share what they learned from experience.
They Leave Lasting Impressions
Whether it’s a best-selling author, managing director, serial entrepreneur, media visionary, or any other professional in between, they’re goal-driven, knowledgeable, and passionate — all traits that make the crowd think and want to be like them. Many in the audience want that same level of success and will cling to every word they say.
But while they’re stimulating minds short-term, these creative speakers are instilling wisdom that the audience will retain long-term. The speaker may even leave a lasting impression, acting as a catalyst that shapes their ability to be business leaders. When they’re faced with a challenging situation in the future, they’ll recall the speech, and it’ll give them the strength they need to triumph over it.
They educate on business models, how to improve the customer experience, future trends, and more that the audience can use to their advantage on a daily basis.
They’re Offering an Employee Engagement Boost
That former director, co-founder, or business advisor isn’t merely providing education about actionable strategies to take for business growth and success; they’re creating a way for the staff to come together, outside the norm. While you, as somebody they encounter regularly, can speak until you’re blue in the face, it doesn’t always get the point across.
And, collectively, your team might feel the same way; they heard it all before. Somebody outside the business can convey the message and get the team to unite to better the company and themselves.
Leadership development takes more than an occasional catered meal and giving the team a few pointers. Hiring a sought-after business keynote speaker might be what encourages change in the workplace, even if it’s just for that one time only. And while you’re helping the staff develop skills and change their viewpoints, you’re also team building in the process, as the group is coming together, possibly even to discuss the speech afterward.
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