The Cars of 30A event is known for pairing coastal lifestyle with serious automotive taste, and that energy returns to Alys Beach this year. Against the town’s striking, white-washed architecture, the event spotlights rare machines and refined hospitality in a setting that feels made for car culture.
A VIP Evening on South Charles Street
The VIP celebration unfolds along the cobblestones of South Charles Street with a hand-selected lineup of notable cars. Guests can expect live entertainment, curated luxury goods, elevated bites and cocktails, and the kind of polished hospitality that makes an evening linger. Under lantern light, design details and engine notes become part of the street’s ambiance.
A Weekend Finale Across Alys Beach
The culmination arrives as more than 150 rare and exciting cars line the streets of Alys Beach. Central Park anchors the action with activations and live entertainment, while every turn reveals something new—paint-to-sample and race-bred Porsches (including bespoke 911 builds), McLarens, Lamborghinis, modern Ford supercars, and open-air icons like the Meyers Manx. Heritage builds and overlanding favorites add depth, from Velocity Restorations’ reimagined classics to custom 250 GD “Wolf” trucks, alongside the INEOS Grenadier. Luxury marques, including Rolls-Royce Motor Cars and Bentley Motors, round out the scene.
Experiences, Displays, and Test Drives
Beyond the static displays, the weekend offers hands-on moments. Podium 1 Racing brings sim-driving experiences; Watch Your Wrist curates notable timepieces; LOKI showcases the ultimate coach experience. Additional sponsors will facilitate test drives in top supercars and bespoke builds—ideal for guests who prefer to feel performance firsthand. (For the complete sponsor roster, visit carsof30a.com.)
Presented by Ferrari of Atlanta and Flatrock Motorclub
Ferrari of Atlanta serves as a presenting sponsor. Led by General Manager Craig Forbes, the dealership’s team of Ferrari Specialists is recognized for exceptional expertise and hospitality. The group will display compelling Ferraris and engage with attendees throughout the weekend, furthering a multi-year relationship built on shared standards of excellence.
Flatrock Motorclub joins as a presenting sponsor, reflecting its private motorsports community’s passion for exclusive experiences and genuine relationships. With many members calling the Gulf Coast and Alys Beach home, their presence underscores the event’s local ties and welcoming spirit.
Join the Celebration
For enthusiasts who value design, performance, and a sense of place, this is a coastal weekend made to remember—from the tarmac showcase to the VIP night on South Charles Street and the grand, town-wide finale. Tickets are limited.