What is a Mindshift and Why Now? Plus Updates, Offers, and a Personal Request

If you’d like a personalized copy—or if you’d like to send copies to your teams or customers (or have me do it for you)—please let me know! I’ve mastered shipping envelopes, boxes, and even learned how to use Media Mail at USPS. 📚 Just send an email, and I’ll reply with all the details.

If you’ve read Mindshift, I have a personal request: could you take a moment to leave a review on Amazon or Goodreads? Reviews provide valuable insights for potential readers and fuel the algorithms that help books show up in related searches.

As a thank you, if you write a review, please send your mailing address via email—I’ll send you a custom Mindshiftbookmark, hot off the press! 📖✨

Here’s how I explained it to one media outlet, and I thought I’d share it with you:

A mindshift was born from the phrase, “What we need is a mindset shift,” which I said repeatedly before finally dropping “set” and combining what was left.

While technology is advancing exponentially, our mindsets, approaches, and leadership frameworks are struggling to keep pace. To thrive, leaders must ignite a new form of awareness and creativity—one that transcends traditional business principles and embraces deeper exploration of the unknown, along with a profound understanding of humanity and its evolving needs.

A mindshift represents a profound change in how we perceive the world, approach challenges, and embrace opportunities. It’s not just about adopting new ideas—it’s about rewiring our perspectives, unlearning outdated beliefs, and embracing the future with curiosity and wonder. It’s the key to moving from survival mode to thriving in a future defined by the unknown, uncertainty, and disruption.

A mindshift often occurs when individuals or leaders realize the status quo is no longer sufficient. They recognize that clinging to old mindsets or strategies limits progress. This realization can be triggered by disruptive events such as technological breakthroughs, market shifts, global crises, or personal epiphanies. In these moments, a choice arises: resist change and remain reactive, or embrace a new way of thinking to proactively shape the future.

A mindshift isn’t just about reacting to disruption—it’s about anticipating it, harnessing it, and seeing around corners. It’s a decision to break free from legacy thinking, embrace curiosity, and open the door to new possibilities. Ultimately, a mindshift enables leaders to navigate ambiguity, inspire teams, and drive innovation in a rapidly changing world.

Think of the mindshift moment as a “Ctrl + Alt + Delete” opportunity—a chance to reboot your mindset and take intentional steps toward reinvention. It’s an intellectual and creative upgrade, a gift we can give ourselves and those we care about.

So, let’s go! Let’s embrace a mindshift and share this gift with the world. 🎁

Thank you for reading, and wishing you a joyful and transformative holiday season! ✨🎄

– Brian

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My first book in five years is finally out! It’s called Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future. Please visit Mindshift.ing to get your copy and join the movement to help design a better future!

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