The Volkswagen Group will launch its first ever cross-brand communication campaign in the coming weeks and months to stimulate interest in electro-mobility.
It will distribute facts and transparent messages in a wide range of formats to combat myths.
Sebastian Rudolph, head of global group communications: “The Volkswagen Group is one of the pioneers of electric mobility. It features iconic brands and products that are winning numerous awards and come top in test reports.
“It is important to keep explaining technological change and to clarify both advantages and prejudices. This applies in particular to suitability for daily use, battery, charging convenience, and sustainability. With our cross-brand initiative, we want to make an informative contribution to this.”
A special 12-page edition of the “Volkswagen Magazine” produced by Volkswagen Passenger Cars’ product communications was circulated in November to refute common customer concerns with facts and arguments.
The miniclip series “Battery ABC” produced by Volkswagen Group Technology and PowerCo SE, is being aired on a number of social media channels to share fact-based knowledge across brands.
The campaign comprises a new cross-brand e- mobility info hub which included facts, stories, interviews and assets related to the thematic focus points of battery, charging, cost and sustainability.
Marco Schubert, member of the Volkswagen Group extended executive committee responsible for sales: “I am confident that battery technology will gradually win over the hearts of our customers.
“Consistent cost work will enable us to hit the right price points even better. At the same time, we are continuing to expand our model portfolio across all brands in a targeted manner, thereby reaching even broader customer groups, particularly in the entry-level segments. Our product substance has definitely never been as good as it is today.”