Toyota was one of the best-selling automakers in all of 2024, and the company hopes to continue that success in 2025 with a strong opening to the new year.
Last month, Toyota Motor North America (TMNA) sales were up 7.7 percent across the board compared to the previous March, with the company moving 231,335 vehicles. Throughout the entire first quarter of 2025, TMNA sales are up 0.9 percent to 570,269 vehicles.
The RAV4 sits atop the Toyota brand sales chart with the company selling 41,509 units of the SUV in March, and already 115,402 examples through the first three months of this year. The Camry is close behind with 29,661 cars sold last month and 70,308 sold this year. And the Tacoma is firmly in third place with 23,949 units rolling off dealer lots last month and 59,825 making their way to customers this year.
Toyota also found success with its electrified vehicles in March, moving 99,119 units last month. That represents an increase of 49.1 percent compared to the previous year. Toyota’s electrified sales through the first quarter of this year are up an impressive 44.0 percent overall, with 255,915 battery-powered vehicles sold.
These are Toyota’s top-five sellers so far in 2025:
| Model | March 2025 Sales | 2025 Sales |
| Toyota RAV4 | 41,509 Units | 115,402 Units |
| Toyota Camry | 29,661 Units | 70,308 Units |
| Toyota Tacoma | 23,949 Units | 59,825 Units |
| Toyota Corolla | 21,495 Units | 55,456 Units |
| Toyota Tundra | 14,405 Units | 35,550 Units |
But it’s not all great news for Toyota. Even though it remains one of the brand’s best sellers, the aging Corolla was down 3.7 percent by volume compared to last year. The Supra was down 11.4 percent. The GR86 was down 16.0 percent. And surprisingly, the Highlander was down a whopping 52.1 percent.
Lexus sales were also up by 14.1 percent last month compared to the previous March—the brand’s best first quarter sales result to date. The company sold 35,095 vehicles. The brand’s best seller remains the RX SUV, which sold 10,452 units in March. The NX was second with 7,077 units, and the three-row TX was third with 4,584 units.
Like Toyota, Lexus has had success with its electrified vehicles early in the year. Sales in March were up 15.6 percent to 13,489 units. So far in 2025, Lexus has sold 32,881 electrified vehicles.
These are Lexus’s top-five sellers so far in 2025:
| Model | March 2025 Sales | 2025 Sales |
| Lexus RX | 10,452 Units | 24,716 Units |
| Lexus NX | 7,077 Units | 17,992 Units |
| Lexus TX | 4,584 Units | 10,045 Units |
| Lexus ES | 4,020 Units | 9,198 Units |
| Lexus GX | 3,922 Units | 9,239 Units |
Unfortunately for the Lexus RZ and UX, sales were down 14.7 and 12.9 percent by volume, respectively. Lexus sold fewer than 1,000 UX SUVs in March, and just 705 RZs. The Lexus LX was also a slow seller in March, with the company moving just 733 units. That said, the pricey luxury SUV has never been a big seller.
‘We continue to see steady sales from our Toyota and Lexus brands due in part to improved inventory levels and new models like the Toyota 4Runner and Lexus LX hybrid. We’re also seeing our sales mix of electrified vehicles increasing as our diverse portfolio of 32 electrified vehicles continue to grow and satisfy the needs of our customers while reducing emissions as much as possible, as quickly as possible.’ — Mark Templin, TMNA Executive Vice President and Chief Operating Officer
While it’s still too early to tell, Toyota and Lexus appear to be on the right track for 2025. Click the link below to see the entirety of TMNA’s 2025 sales.