When it comes to creating content for social media platforms such as TikTok, many of us spend hours, if not days, planning every aspect of the content.
Is the lighting right? How is the sound? Is my voice really that irritating in real life? These are all questions we ask ourselves throughout the creation process before finally tapping send and beginning the process all over again.
But the process shouldn’t stop there. One of the common mistakes I see when I coach my clients for The Social Cliq is getting caught up in content creation and forgetting to track performance.
Whether they’re makeup or tea brands, all my clients rely on TikTok analytics to inform their content strategy. Because analytics are the objective information of how your audience is interacting with your content and how the platform is serving that content to the audience. And if you ignore TikTok analytics could be missing out on significant quick wins and improved performance.
In this article, I will explain everything you need to know about tracking TikTok analytics, including why it’s important, what to track, and how to do it properly.
Why Are TikTok Analytics so Important?
First, let’s quickly cover why it’s so important to invest time and effort into your TikTok Analytics.
After all, if you’re going to invest time, effort, and resources into your TikTok strategy, why would you not spend time tracking what has been successful and what hasn’t?
By tracking TikTok analytics, you unveil insights into your success, which can be used to mold future social media campaigns.
Reporting analytics also ensures you remain accountable and allows you to adjust a strategy as you go if needed.
Reminder: To access TikTok analytics you need to convert or make a TikTok business account. However, that means you’ll sacrifice access to royalty music.
Don’t Skip: How to Get More Views on TikTok from a TikTok Agency Founder
What Are The Top Metrics on TikTok Analytics?
- Views: This metric identifies how many people actually view your TikTok content. It allows you to see who has been shown your content and stopped to watch it.
- Followers: This metric will help you track how many followers your account had before your campaign and how many after, which is ideal for brand awareness campaigns.
- Engagement Rate: The engagement rate refers to the number of people who have received your content on their “For You” page and have either liked, commented on, or shared it with others.
- Average Watch Time: TikTok also allows you to track the average watch time per viewer, showing you at which point viewers become disengaged or whether they watch the video all the way through.
- Shares: This metric tracks how many people are sharing your content and is also available on other social media channels, such as Instagram.
- Profile Visits: This metric tracks how many people saw your video on their “For You” page and then clicked through to view your profile.
- Sound Usage: If you create unique audio for TikTok and then other accounts use it for their content, that is a great sign that your content is likely to gain a lot of traction.
Where Can You Find TikTok Analytics?
With all that in mind, let’s take a look at how you can find these metrics within your TikTok account.
- From your profile, click the three lines located in the top right corner, and then click on “Business Suite.”
- Once you’re in the Business Suite, select “Analytics” and pick the date range you want to look at. From there you can see the Reach, Engagement, and Conversions in much greater detail.
- By scrolling down, you can also see the most popular videos and follower statistics.
Keep Learning: How to Use TikTok for Your Business
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