There’s money in cleaning if you optimize your business to produce as much profit as possible. The good news is you can read on to find out how.
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Tier your pricing.
One of the most effective ways you can make your commercial cleaning business more profitable is to use tiered pricing. Tiered pricing is all about offering several different levels of service, each at its own unique price.
The main benefit of tiered pricing is that customers can choose the one that best suits their needs and budget with no pressure. Additionally, some customers may try out your services at the base level pricing only to increase later on as they are sure you can do a good job or as their needs increase. Lastly you will also appeal to a wider target market because you will have low, medium and more highly priced packages to offer.
Focus on efficiency.
Another way you can make your commercial cleaning business more profitable is to focus on efficiency. efficiency is all about getting the task done With the smallest amount of resources used. One such resource that is relevant to the commercial cleaning business sector is time. Indeed, anything that can save your operatives time when they are in the field will help increase efficiency and also in turn profits.
For example, by using inspection templates while cleaning, your operatives can make sure that each clean is done in the right order and at the correct level, efficiently. There are even apps on the market, such as this piece of quality cleaning inspection software available here, which allow your operatives to access the templates they need at each location. This will not only save them time, but make it easier to overall all these templates and prevent issues such as not being able to fill them in because they have been left behind.
Optimise your online presence.
Where do people first look when they want to find a commercial cleaner? The same places that they look for everything else online. What that means is you have to put some time and effort into optimising your online presence.
First of all, you will need a website that loads, well, is professional-looking, and contains all your contact information. Bonus points for great copywriting that convinces visitors that you are the service to pick.
Another aspect of optimising your online presence is making sure that you can be found by people in your local area. Indeed, as many commercial cleaning businesses operate within these locations, ensuring that people looking for this service in those locations see your business first is crucial.
The good news is that there are several local SEO strategies you can use to maximise the chances of this happening. The first is to open a GMB or Google My Business account. The next is to use that account like a mini Facebook, posting images and updates about your business and responding to reviews.
Once you have this in order it’s time to create content for your website that includes local keywords, which will increase your chances of being found by people in your local area when they search for your services online.
