Joshua Greenstein, Vice President of Sales and Marketing for the Israeli Wine Producers Association (IWPA) joins Enterprise Radio.
Listen to host Eric Dye & guest Joshua Greenstein discuss the following:
- Tell us your background and role at the Israeli Wine Producers Association.
- What is the Israeli Wine Producers Association?
- What makes the Wines of Israel special and why should people try them?
- How will selling the wines of Israel help US liquor store merchants and help the wine producers of Israel?
- Why is this important for stores to carry wines of Israel and for people to try them?
- Where can people buy the Wines of Israel in the US?
Summary: Blending ancient tradition with cutting-edge innovation, Israel has emerged as one of the fastest-growing winemaking regions in the world. With a diverse climate, rich soil, and deep history, Israeli vintners are producing wines that rival the best from globally recognized regions. The Israeli Wine Producers Association (IWPA) represents more than 40 wineries across the country—from boutique estates to the largest producers—unifying their voice to promote, educate, and introduce U.S. customers to Israel’s world-class wines. Each Israeli winery has a vibrant story and a distinctive portfolio, offering award-winning red, white, and rosé varietals. These wines are increasingly available at liquor stores across the United States, appealing to a wide range of palates and budgets.
Joshua Greenstein is the Vice President of. Sales and Marketing for the Israeli Wine Producers Association (IWPA).
Joshua Greenstein is Fifth Generation wine business & has been in the industry since 2003. Joshua is a University of Hartford Graduate, whose wine experience includes many highlights. Joshua began his career post college with Peerless Importers as a Merchandiser. Then landed a sales territory with Gallo Wine and Liquor based in NYC. Thereafter, Joshua headed W.J.Deutsch & Sons as a District Manager handling Marketing strategy and brand assistance for the Metro NY area.
Most recently, for the past 9 years Joshua founded & heads a division of Royal Wine Inc. as the CMO and Vice President of Sales and Marketing the Israeli Wine Producers Association. He handles a regional team across the country while traveling, working closely with national distributors & setting up events surrounding each brand in the portfolio.
He works directly with 28 Israeli wineries coordinating and managing their brands throughout the United States. His role covers all aspects of marketing and communication to promote the IWPA. Israel has been able to blend their ancient history with the most modern technology to produce some of the finest wines available and become one of the fastest-growing winemaking regions in the world. The Israeli Wine Producers Association (IWPA) represents Israeli wines with a unified voice to communicate, educate, market, and expose US customers and consumers to Israel as a world-class wine region. The IWPA represents 40+ Israeli wineries ranging from boutique to the largest producer.
As a side project, Joshua met and created a successful wine brand from Israel with NBA All Star Amare’ Stoudemire.
Website: https://iwpa.com
Social Media Links:
Instagram: https://www.instagram.com/israeliwine
Facebook: https://www.facebook.com/p/Israel-Wine-Producers-Association
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