• Ford has announced a new event called ‘American Icon: A Mustang Immersive Experience’.
  • The exhibit kicks off in Los Angeles next month and celebrates all things Mustang.
  • Attendees will explore “multi-sensory immersive environments” and take a “4D thrill ride.”

The Mustang holds a special place in the hearts of enthusiasts and the automaker is celebrating the iconic pony car with a new immersive experience. Ford was coy on specifics, but revealed American Icon: A Mustang Immersive Experience was created by the same minds behind Titanic: An Immersive Voyage and Jurassic World: The Experience.

Despite sounding like a Mustang-focused museum exhibit, Ford said visitors will “step inside” history and “feel the nervous energy of the Dearborn design studio in 1963.” The company also promised attendees will feel the V8 rumble in their bones and “walk through the cultural moments that the Mustang didn’t just influence, but helped create.”

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While Ford said a lot without saying much of anything, the website for the experience revealed fans will explore “multi-sensory immersive environments” as well as take an “adrenaline-pumping 4D thrill ride.” The companies also promised “legendary Mustangs from film and culture” and this will apparently include Steve McQueen’s Mustang GT from Bullit as well as the white convertible from Goldfinger.

The website went on to explain this is a “walkthrough experience across multiple spaces, featuring a combination of projection content, vehicle displays, and interactive activations.” In total, visitors can expect to spend 60 to 90 minutes checking out the exhibits.

American Icon: A Mustang Immersive Experience opens in Los Angeles on November 8 and runs through February. Ticket prices vary, but start at $25.50 and climb to $34 on weekends. That sounds a little pricey as tickets to the 2025 Los Angeles Auto Show range from $14 to $21 before service fees.