Compare the Market AU’s latest annual Most Searched Cars report shows that Tesla continues to close in on the number one spot, narrowing the gap to Toyota.
Toyota was the most searched car brand in 64 nations, but it decreased from 69 just two years ago. Meanwhile, Tesla has risen from 29 countries to 34 nations this year, further reducing the gap.
Based on the last few years of data, Tesla may replace Toyota as the world’s most searched car brand in 2031.
BYD surged into the rankings for the first-ever time, off the back of its top-selling EVs taking the globe by storm. The Chinese electric and hybrid manufacturer was the most searched brand in two countries – Uzbekistan and Nepal.
Meanwhile, Lexus and Volvo were knocked entirely off the rankings in 2024, while Ford returned after being booted from the list in 2022.
The image below shows the number one brand in each of the 155 countries analysed by Compare the Market.
Compared to the market’s general manager of general insurance, Adrian Taylor, notes that car insurance is essential no matter what you drive.
“Car insurance is a financial safety net that can cover you against various events. Depending on the level of coverage you purchase, if your car is damaged, your insurer could repair or replace your car or provide a cash settlement for your claim. It can also cover your legal liability if you damage the property of others while driving,” Mr Taylor said.
Regardless of your day-to-day car, Taylor added you must look at the limits, exclusions and policy details in the Product Disclosure Statement (PDS) and Target Market Determination (TMD) before you buy.
“Not all policies are the same, and insurers may have differing levels of cover, terms, exclusions and more. It’s essential to read the policy wording so you don’t wind up with unsuitable cover for your needs.”
For more information, including a breakdown of results in each country, visit https://www.comparethemarket.