SISMA Auto, had earlier today, officially opened its brand-new DENZA showroom and service centre in Glenmarie, Shah Alam. This is a major milestone in the long established group’s fast-paced growth strategy. This new centre covers 20,000 sq ft across two floors, and is backed by a total investment of RM25 million. The DENZA showroom is also an embodiment of the brand’s essence which is channelling a new era of energy and luxury sustainable mobility. Designed with DENZA’s brand identity, it blends modern sophistication with sustainable luxury, while offering customers a truly luxurious customer experience.
DENZA (first founded in 2010), is a new luxury EV marque under BYD , the EV brand that is gaining rapid traction worldwide, and SISMA Auto has stated that they are proud to be one of the dealerships to bring the brand to Malaysian roads and is committed to growing with DENZA,in building the brand to higher levels.
A highlight of the new showroom is the expansive vehicle gallery, allowing visitors to get up close with DENZA’s EV lineup — and even take them for personalised test drives. With room to grow, the DENZA SISMA Auto Glenmarie is poised to host upcoming exciting models, evolving into a full showcase of DENZA’s future-forward luxury fleet. Currently they are only selling their luxury MPV, the BEV D9 but soon we should see more models in the showroom.
DENZA also previewed their fastback Battery EV, the Z9 GT. This is very sporty looking car and has a lot of road presence and tons of performance – the BEV seems to be specified to make over 870ps!
In addition to the showroom, the service centre is equipped with state-of-the-art facilities to provide comprehensive after-sales care. Customers can expect exceptional service and maintenance support, ensuring optimal performance for every DENZA vehicle. To further elevate convenience, DENZA Sisma Auto Glenmarie offers a premium concierge service, including door-to-door vehicle pick-up and drop-off for servicing, directly from customers’ homes or offices.
SISMA Auto Group Managing Director Syed Khalil bin Syed Ibrahim has stated that he is excited to expand its offerings in the luxury vehicle market with DENZA being one of the latest luxury vehicle brands to enter Malaysia. It is a significant milestone in the company’s commitment to providing customers with effortless access to Electric Vehicle (EV) models across both the DENZA and BYD brands. They group believes in these new energy vehicle brands and have basically invested in them. It can be seen in this new showroom with the extensive renovations done to it compared to what is was previously – Which was the SISMA Auto group multi-brand service centre, which is now based at their multi-brand sales and service centre in Sg Besi by the way..
“The global confidence in the BYD brand is growing rapidly, and DENZA, a premium brand of BYD is well-positioned to capture the attention of premium and luxury vehicle owners. DENZA stands out for its technology innovation and attractive value proposition. With the launch of DENZA SISMA Auto, we are making the DENZA experience accessible to even more Malaysians,” said Syed Khalil.
Managing Director of BYD Malaysia Sdn Bhd Eagle Zhao, said, “Today, we celebrate not only our progress but also our invaluable partnerships. With the grand opening of five new DENZA dealerships—each a testament to our commitment to delivering an exceptional customer experience—we are making premium electric mobility more accessible, personal, and trustworthy. We are especially thrilled to welcome SISMA Auto to the DENZA family, strategically located in Glenmarie’s vibrant automotive hub. Our resolve to deepen our roots in Malaysia is unwavering. We will continue expanding our dealer and service network to ensure that both high-quality mass-market and premium EVs are readily available to meet the evolving needs of Malaysian consumers.”
SISMA Auto is proud to be part of the BYD family and sees DENZA as an exciting new chapter in the brand’s remarkable growth journey. With the launch of the DENZA showroom in Glenmarie, SISMA Auto reaffirms its confidence in BYD’s cutting-edge technology, premium design, and strong global momentum. Purposefully built to support DENZA’s future direction and upcoming models, DENZA’s showroom in Glenmarie is fully equipped to grow in tandem with the brand’s expansion in Malaysia.
The DENZA SISMA Auto Showroom and Service Centre is located at No 21, Jalan Perintis U1/52, Seksyen U1, Bandar Glenmarie, Shah Alam is open on Monday to Saturday from 8:30 AM to 5:30 PM, Sunday and Public Holiday from 10:00 AM – 5:00 PM, offering customers ample opportunity to explore the latest in EV technology and to browse DENZA offerings. For inquiries, customers can contact DENZA Customer Care at 03-5569 1715 or [email protected].