Automotive
Lincoln is turning up the spotlight on its all-new Navigator with a powerful new campaign starring none other than tennis icon and cultural trailblazer Serena Williams. Titled Mic Drop, the ad campaign isn’t just about reintroducing a familiar name — it’s about owning the spotlight in true OG fashion.
As the original full-size luxury SUV that redefined the segment back in 1998, the Lincoln Navigator has long been a statement of premium American craftsmanship. And now, as the latest generation rolls into showrooms across the country, Lincoln is doubling down on bold, confident messaging — and Serena is the perfect partner to deliver it.
Much like the Navigator, Serena Williams embodies elegance, performance, and enduring legacy. She’s not just a brand ambassador — she’s an owner, a longtime fan, and an icon in her own lane. Pairing her commanding presence with the redesigned Navigator reinforces Lincoln’s message that luxury can still be original, and that the Navigator is still the one to beat in the full-size luxury SUV game.
The Mic Drop campaign serves as a bold declaration — the Navigator doesn’t need an introduction. It speaks for itself, whether it’s commanding the road or sitting in quiet luxury. Serena’s voice, literally and figuratively, punctuates the campaign with unapologetic confidence.
But beyond its star power, the 2025 Lincoln Navigator brings substance to match the style. The new model enhances its sanctuary-like interior with Lincoln Rejuvenate — an immersive in-vehicle experience that combines lighting, massage, scents, and sounds to help drivers decompress. It’s all part of Lincoln’s broader push to deliver connected, well-being-focused luxury that feels as intuitive as it is indulgent.
Also updated are the Navigator’s advanced technologies, refined powertrain, and signature design cues that blend contemporary elegance with commanding presence. For Lincoln, this isn’t just a refresh — it’s a recommitment to standing at the top of the luxury SUV hierarchy.
With Serena Williams front and center, Lincoln is reminding the world that when it comes to full-size luxury, the Navigator still holds the mic — and it’s not letting go anytime soon.
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