Rolls-Royce Manchester has unveiled its newly redeveloped luxury showroom.
In 1904, Henry Royce and The Hon. Charles Stewart Rolls first met in Manchester and forged an agreement that Rolls would sell all the cars Royce could make, under the name ‘Rolls-Royce’.
Jon Crossley, MD at Rolls-Royce Motor Cars Manchester, said: “We are thrilled to unveil our new, state-of-the-art showroom in Manchester, an extensive redesign that perfectly reflects the luxury and craftsmanship of Rolls-Royce.
“As we celebrate 30 years of partnership with the marque, we’re proud to mark this milestone with a facility that matches the unparalleled excellence of the brand. Located in Wilmslow, Cheshire, this new space offers our clients an elevated experience, blending heritage with cutting-edge technology and showcases Rolls-Royce craftmanship.
“Our long-standing relationship with the team at Rolls-Royce Goodwood has always been strong, and this exciting new chapter further cements our shared commitment to providing the finest service and motor car experience. We’re looking forward to welcoming clients to this exceptional facility, and to continuing our journey with Rolls-Royce as we look to the future.”
The door to the showroom is modelled on Rolls-Royce’s Pantheon grille while the doorway is topped by the marque’s iconic figurine, the Spirit of Ecstasy.
The Cabinet of Curiosities houses timeless and iconic objects unique to Rolls-Royce while the pièce de résistance, the Atelier, houses some of the marque’s examples of craftsmanship, including wood veneers, leathers, embroidery threads in a variety of vivacious hues, as well as lambswool samples.
The sensory-inspired room helps clients to envisage their commission coming to life.
Boris Weletzky, regional director, United Kingdom, Europe, and Central Asia at Rolls-Royce Motor Cars, said: “The new showroom, with its wealth of innovative digital technologies and elegant, luxurious design, marks an important step for the marque and our clients.
“The space is the perfect embodiment of the marque, an ideal space for our highly experienced team to welcome clients, media, and friends of the brand, and brings our visual identity to life.”