Despite a surge in interest, the trademark application dates back to 2018
- Rivian fans are in a tizzy after Reddit users discovered a trademark application for the R2T moniker.
- This isn’t new as the company originally filed an application for the name back in 2018 .
- Automakers routinely trademark possible names, even though they may never be used.
Rivian introduced the R2S a little over a year ago and it’s slated to arrive in the first half of 2026 with a base price of around $45,000. Fast forward to today and there’s excitement about a possible R2T as Rivian has filed a trademark application for the moniker.
Unfortunately, you shouldn’t get your hopes up as this isn’t a new development. Quite the opposite as Rivian originally filed an application for the R2T trademark in October of 2018. However, it was abandoned on June 20, 2022.
More: The 2026 Rivian R2 Looks Even Better Up Close
Shortly before that happened, Rivian filed another application for the R2T trademark. This one appears to be far more detailed as it applies to “land vehicles” as well as a dizzying array of parts and components. These range from sun visors and mud flaps to motor vehicle bodies, electric motors, and insignia for vehicles.
The latest application is active, but it doesn’t mean fans should get overly excited about it. Automakers routinely trademark possible names for their vehicles, especially ones that are similar to names already in use. In particular, BMW used to have a trademark for the X8 moniker, but it was cancelled early last year.
That’s not to say there couldn’t be an R2T in the future, but Rivian has their plate full at the moment. Besides the R2S, the company has already announced plans for an R3 and R3X. The models are slated to be built at a new manufacturing plant near Social Circle, Georgia and production could begin as early as 2028.
