Proton has reported sales of 11,069 units in June 2025, which is a slight year-on-year increase from the 10,999 units it did in the same month last year. June completes the first half of the year, and the 1H 2025 year-to-date total is 72,156 units.
Proton typically does not give context or percentage figures when numbers are lower, but based on our records, 1H 2025 sales are 2.1% lower y-o-y than the 73,696 units from 1H 2024 and a fair bit lower than the 77,321 units from 1H 2023, which was the carmaker’s best first half since 2012.
The company did however share that market share is estimated to be at 20.7%, which is an increase of 1.1% over the previous month (May) and ‘1.2% ahead of the YTD figure of 19.5%’. This is on the back of estimated total industry volume (TIV) of 53,500 units in June, 21% less than May’s TIV of 68,007 units.
The X50 has been a bright spot for Proton. Although the pre-facelift RC is far from fresh (a significantly upgraded big facelift is now open for booking), 1,657 units of the B-SUV were sold last month, which Proton says is class-leading. This total includes 353 units of exports (Proton typically includes exports in its sales releases), which means that the X50 accounts for 47% of Proton’s total export volume.
It might have been on its final lap, but the pre-facelift X50 saw sales of 11,351 units in 1H 2025, which is 11.3% higher y-o-y. Overall, the X50 has been a huge success for Proton – since its launch in October 2020, the company has shifted over 140,000 units of the stylish SUV, including exports.
Aside from the X50, Proton is claiming sales leadership in the D-SUV and C-sedan segments with the X90 (174 units) and S70 (1,402) respectively. As debated earlier, whether the S70 is a C-sedan or not is open to interpretation. Going by the ruler, the S70 is actually closer to the Honda City than the Civic in size (the latter’s wheelbase is 108 mm longer than the S70’s) but the Proton does come with a 1.5L turbo engine, while the City and Toyota Vios are 1.5L NA-powered.
Elsewhere, the Saga saw sales of 5,206 units while the Persona and Iriz did 1,171 and 288 units respectively. With so much attention on the X50, the X70 appears to be somewhat forgotten, but the August 2024 facelift for the first ever Geely-based Proton has boosted figures – 4,354 units of the C-SUV were sold in 1H 2025, which is 46.3% up y-o-y from a low base.
“After performing strongly in May, automotive sales dropped by 15,000 units in June due to external factors such as rising tensions in the Middle East and the expansion of the scope of SST affecting buyer sentiment. Despite this, Proton managed to outperform the market to increase our market share percentage ahead of a busy second half of the year where we have a full slate of events and model introductions,” said Zhang Qiang, deputy CEO of Proton Edar.
“With new models arriving in our showrooms, the outlook is for the company to have a stronger second half to 2025 as we seek to increase sales for our ICE and EV offerings,” added Zhang, who is also CEO of Proton’s EV arm Pro-Net. A new Saga and the eMas 5 EV are on the way.
Exports are looking good for Proton. With 414 units shipped out in June, 1H 2025 total exports rose 39.9% to 2,250 units. The quantum of growth would be even wider come full year 2025 as the eMas 7 is launched in more export markets. Speaking of the EV, Proton shifted 4,253 units in 1H 2025 (including exports) and claims 24% share of the local EV market for top spot.
“The bulk of Proton’s current sales volume is taken up by domestic ICE vehicles, but export and EV sales have tremendous future growth potential. We forecast a steady increase in export sales as the company explores more new markets. As for EV sales, the market is expanding as more infrastructure is established and the confidence gap closes for buyers who remain on the fence, so we are hopeful of a quantum leap in sales with the introduction of more Proton eMas models,” Zhang said.
Note that aside from including exports in its monthly sales announcements, Proton has been reporting ‘group sales’ in 2025, which means that the total figures we see include that of the smart brand, which is under Pro-Net.
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