Porsche managed to pull off some impressive 2024 results despite some harsh global conditions. The brand hit record sales in four out of five major regions, delivering 310,718 vehicles to customers worldwide. The Cayenne topped the charts as the best-seller, followed by the Macan and the ever-popular 911. Porsche kept things fresh by updating five of its six main model lines, including the fully electric Macan and an improved Cayenne. With a mix of combustion engines, hybrids, and electric options, Porsche kept plenty of choices on the table for all types of drivers. For passionate purists and collectors, Porsche teased new 911 variants, including a cool heritage-inspired edition that nods to the 1970s. Porsche also revealed plans for a new SUV model with combustion and hybrid options, which are set to arrive later in the decade.
Porsche leaned on strategic cost moves and its “Road to 20” performance plan to stay on track financially. Despite economic challenges and supply chain issues, they still turned a group operating profit of $6.07 billion and maintained a strong automotive net cash flow of $4.01 billion. Customization proved to be a big win, with more customers opting for Porsche Exclusive Manufaktur options to personalize their rides. Looking ahead, Porsche plans to invest $800 million in 2025 to push forward with new models, battery development, and software upgrades.
On the motorsport front, Porsche had a big year, securing wins in the FIA World Endurance Championship and IMSA racing series. Pascal Wehrlein’s victory in Formula E as the 2024 drivers’ world champion added another highlight to Porsche’s impressive season. While 2025 looks to be another challenging year, Porsche is pushing forward with fresh ideas and new models for fans and customers. View all Porsches for sale on duPont REGISTRY by clicking the link below.
Source: Porsche