Porsche Luxembourg marks 75 years
Photo credit: Porsche
Porsche Luxembourg celebrates its 75th anniversary as one of the brand’s first importers, marking a milestone in its sports car heritage.
Sonderwunsch and artist collaboration
Photo credit: Porsche
Porsche Luxembourg partnered with its Sonderwunsch individualisation department and Luxembourg artist Jacques Schneider to launch the Porsche Lëtzebuerg Legacy project.
Unique 911 GT3 with Touring Package
The project produced a one-of-a-kind 911 GT3 with Touring Package, extensively customised through the Sonderwunsch programme.
First-time Sonderwunsch highlights
Several intricate features in this car—like bespoke paint and embroidery—are being realised for the very first time in Sonderwunsch history.
Alexander Fabig on innovation
Vice President Individualisation Alexander Fabig praises the project for pushing boundaries and inspiring future Porsche collectors.
Jacques Schneider’s artistic vision
Artist Jacques Schneider infused the car with motifs from his homeland, blending contemporary art with high-performance design.
Luxembourg lion graphic
A hand-painted Luxembourg lion motif spans the bonnet, doors, roof and spoiler, symbolising national pride and strength.
Signature ‘Vive’ lettering
The patriotic “Vive” lettering appears on the wheel rims and throughout the design to honour Luxembourg’s heritage.
Grand Duchy outline embroidery
The headliner is embroidered with Luxembourg’s outline alongside the opening lines of the national anthem in Schneider’s handwriting.
Discreet printed interior leather
Seat backrests, door panels and console lids feature Graphite Grey-printed lion graphics for a subtle customised touch.
Black badges and anniversary emblems
Matt-black B-pillar badges display the project name and logo, while a “75” emblem adorns the front bumper grille.
Touring Package foundation
Based on the 911 GT3 with Touring Package, the car dispenses with a fixed wing in favor of a retractable spoiler with Gurney flap.
Engine performance details
Its 4.0 litre naturally aspirated boxer engine produces 375 kW (510 hp) and 450 Nm of torque for spirited driving.
Premiere event celebration
The Porsche Lëtzebuerg Legacy 911 premiered at a customer event in Luxembourg on 28 June, celebrating the anniversary in style.
Porsche Luxembourg’s importer heritage
Since 1950, Porsche Luxembourg—operated by the Losch Group—has been a cornerstone of the country’s automotive sector.
Losch Group legacy
Founded by Martin Losch in 1948 and expanded under André Losch, the group now spans 13 retail companies and mobility services.
Project paint craftsmanship
Over 700 hours and 20 production steps yielded the Ice Grey Metallic paint with hand-applied Fire Red lion graphics.
Reference to national flag
The Ice Grey Metallic base and Fire Red motif echo Luxembourg’s flag colors and symbolize national identity.
Wheel customization by laser
Graphite Grey alloy wheels are laser-etched to reveal “Vive” lettering in Ice Grey Metallic beneath a matte finish.
Underbody patriotic message
Oversized “Vive” letters adorn the car’s underbody, masked and painted by artist Schneider to celebrate Luxembourg.
Exclusive interior embroidery
The Racetex headliner showcases first-ever Sonderwunsch embroidery of the national outline and anthem lyrics.
Printed leather pattern process
A multi-stage roller printing process applied repeating lion motifs to leather panels, sealed for abrasion resistance.
Brushed aluminum seat inserts
Adaptive sports seats feature brushed-aluminium back inserts refined with white “Vive” lettering for a sporty accent.
Illuminated door sill guards
Brushed black-aluminium sills bear illuminated “Porsche Lëtzebuerg” lettering in Schneider’s own handwriting.
Fire Red accelerator pedal
The aluminium accelerator pedal is finished in Fire Red—matching the exterior motif—for a striking cabin detail.
Sonderwunsch programme reinterpreted
The revived Sonderwunsch programme offers bespoke one-offs, tailor-made special options and complete restorations.
Paint to Sample Plus and beyond
With Paint to Sample Plus, customers can specify custom exterior colors, while Sonderwunsch enables full interior and exterior redesigns.