Photo credit: Porsche
On June 2, 2015, Porsche opened its North American home for enthusiasts: the Porsche Experience Center Atlanta, located at One Porsche Drive. Now in 2025, PEC ATL has evolved into more than a track—it’s become the heart of Porsche in the U.S., offering immersive brand experiences to customers, fans and even Hollywood productions.
Choosing Atlanta in 2010 meant selecting a site just minutes from Hartsfield-Jackson International Airport, one of the world’s busiest hubs and within a two-hour flight for roughly 80 percent of the U.S. population. Building the facility was a massive project: 650 foundation piles, 27,000 cubic yards of concrete and 500 tons of steel underpinned One Porsche Drive. Today, the 58-acre campus includes headquarters offices and Porsche Classic U.S. headquarters alongside the experience center.
Over the past decade, more than 540,000 guests have driven PEC ATL’s two development tracks: the original 1.6-mile course and the 2023 West Track, designed by Tilke with elements inspired by Laguna Seca, the Nürburgring Nordschleife and the Tail of the Dragon. The combined 2.9 miles of driving offer customers the chance to sample a range of Porsche models, from sports cars to SUVs, in controlled environments.
Beyond driving, One Porsche Drive is home to over 800 employees working in a facility that reflects Porsche’s passion and performance. The campus features 13,000 square feet of event space for corporate meetings, brand activations, weddings and even TV and film shoots—20 productions have already used the site. Restaurant 356 provides fine dining with panoramic views of both the tracks and airport runways, while the Porsche Heritage Gallery displays more than 200 rare vehicles in rotating exhibitions.
In the Simulator Lab, guests can virtually tackle 38 world-famous race circuits in 23 Porsche models, including the 911 GT3 R and 919 Hybrid. With over $128 million invested in the campus, PEC ATL continues to expand its offerings and experiences for enthusiasts. As it looks toward its next decade, Porsche Experience Center Atlanta remains a destination that showcases the brand’s motorsport legacy and commitment to delivering unforgettable moments.