The Type 00 concept reveals Jaguar’s new design language as it prepares to move upmarket towards Bentley territory
50 seconds ago
- Jaguar has revealed its Type 00 concept previewing next year’s production EV sedan.
- The two-door GT made its debut at Miami Art Week having leaked online earlier in the day.
- Take part in our poll to tell us whether you think Jaguar has got its new design right.
You might have heard that Jaguar has a new concept. Actually, that’s underselling it. Jaguar has a new everything. The automaker wants to reposition itself as a more expensive, more exclusive brand and has scrapped its entire existing model line and come up with a suite of new badges and logos.
New logos won’t save the company from oblivion, but Jaguar is hoping a trio of new cars might, and today we were introduced to a concept designed to shows us how they could look. The Type 00 is a two-door coupe that previews a four-door electric coupe we’ll see in production form at the back end of 2025 and on the street a few months later.
Related: Radical Jaguar Type 00 Concept Previews Make-Or-Break MY26 Electric Sedan
Two more cars will follow before 2030, all riffing on the same new design language. None will look anything like today’s Jaguars when you see them heading towards you. Type 00’s square face shows no evidence of the classic E-type oval grille or the boxier, mesh-filled version seen on more recent cars that can be traced back to the 1968 XJ.
The clean surfaces and lack of curves are both modern and modernist, recalling the minimalism of cutting edge 1930s and ’40s product design and architecture. But Jag’s designers couldn’t help but make a few nods to the company’s past masters.
Though you could hardly call it a retro design, the long-hood, short-deck proportions are ripped straight from the original E-type coupe’s blueprints. And the vertical panel between the fender and the 23-inch front wheel also comes from the same Jaguar icon. Fortunately the track width to body ratio is not borrowed from the E-type – the concept’s huge rims are pushed right out to the edges of its swollen arches, and then some.
More: Everything We Know About The $130K Jaguar Type 01 Electric Sedan
It’s a brave, ambitious bit of design, no doubt, and not everyone will love it. So which camp are you in? Do you love or hate Jag’s new design direction? Take part in our poll and then drop a comment below to tell us what you like or loathe about the Type 00.