Perodua has announced the signing of MoUs with Petronas and Gentari to partner on various services that it says will enhance the retail experience for its customers.
The first MoU, inked between Perodua Sales and Petronas Lubricants Marketing (PLLMSB), Mesra Retail & Cafe and Setel Ventures (Setel), will see Perodua customers gaining access to new Petronas-based services at its service centres. Elements include the integration of Setel’s digital payment feature into Perodua’s UFirst app and the establishment of Mesra retail stations for added convenience. The collaboration will also see the setting up of Perodua service centres at selected Petronas stations.
Perodua president and CEO Datuk Seri Zainal Abidin Ahmad welcomed the expansion of the long-established partnership between the two brands. “Perodua Sales and PLMMSB have been partners for over 20 years and that partnership has proven mutually beneficial, and we will further expand this partnership that will benefit our valued customers,” he said.
Meanwhile, the second MoU, signed between Perodua Sales and Gentari through Gentari Green Mobility, will see the latter setting up charging facilities at existing Perodua service centres in view of Perodua’s upcoming move into the electric vehicle (EV) domain, expected to happen towards the end of 2025. The move is aimed at supporting Perodua customers in the transition to EVs.
“Gentari is excited to collaborate with Perodua in our effort to drive greater adoption of green mobility in Malaysia. By improving charging accessibility and convenience, Gentari aims to enhance the experience for future Perodua EV drivers, thus elevating customer satisfaction and building loyalty,” said Shah Yang Razalli, deputy CEO of Gentari and CEO of Gentari Green Mobility.
He said key initiatives in the collaboration include the installation of EV charging facilities at Perodua service centres, especially at Petronas stations, offering access to EV charging subscriptions and home charging solutions as well as seamless integration with the Gentari Go platform.
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