It’s Bigger, It’s Better, It’s SEMA 2024
It has dawned on me that ‘The European mind’ can’t quite grasp the scale of the SEMA Show. 4.6 million square feet (honestly, who even measures in kilometres?) of cars, vendors, and sheer automotive freedom – it’s outrageous, especially for an industry that remains a very niche market in a global sense. Yet somehow, this…