At the Quail this morning, Bugatti took the wraps off its one-of-one Brouillard, a coachbuilt hypercar that combines modern W16 firepower with deeply personal heritage cues. It’s the first public appearance for the bespoke build, which broke cover about 10 days ago after a series of mysterious teasers that we reported on. CEO of Bugatti Rimac, Mate Rimac, was on site to personally present the car to an ecstatic crowd.
The Brouillard marks the debut of Bugatti’s Programme Solitaire, a new tier of customization that sits above the brand’s already extreme Sur Mesure offerings. The primary goal is to channel the same spirit of models like the iconic Type 57’s most coveted coachbuilt variants: the Galibier, Stelvio, Ventoux, and Atalante, through the lens of 21st-century engineering. Bugatti says that it will only produce up to two Solitaire cars per year, each built around existing powertrains and chassis, but wrapped in entirely bespoke bodywork and interiors.
This stunning green example is named after Ettore Bugatti’s prized white-and-gray thoroughbred. Renowned for its speed and a surprising ability to open its stable door using a mechanism Ettore designed, the equestrian connection runs deep in the Brouillard. Inside, you’ll find embroidered horse motifs, a miniature sculpture of the thoroughbred in the gear selector, and tartan fabrics that contrast with green-tinted carbon fiber, sourced from Paris. The glass roof floods the cabin with light, amplifying the already dramatic cabin.
Outside, the Brouillard trades the Chiron’s rounded tail for a much sharper coupé silhouette with a fixed ducktail spoiler, sculpted air intakes, and a sweeping roofline. The overall form is both functional and beautiful, with aerodynamics designed to channel and feed air to the W16’s massive cooling needs. Yes, that legendary Pïech-era W16, which has been doing duty since the days of the Veyron.
Despite Bugatti’s recent Rimac partnership and the debut of its hybrid V16-powered Tourbillon, the Brouillard features the marque’s celebrated 8.0-liter quad-turbocharged 16-cylinder uni, which puts out 1,600 horsepower. This hypercar is part of the last wave of W16-powered Bugattis, sitting alongside other ultra-limited farewell models.
The timing is important because Bugatti has entered a new era, merging with Rimac and shifting toward hybrid power. The Tourbillon is already making headlines for its naturally aspirated V16 and electric assistance, but the Brouillard proves that the W16’s final chapter is being written with the same level of passion that has defined the French marque for more than a century.
So here’s the question: if Solitaire lets clients dream up exquisite machines like the Brouillard, how far could Bugatti push this idea? No word on the price, but given that this is a one-off, something in the eight figures cannot be ruled out. Having said that, as a proof of concept, the Brouillard shows that in an extremely crowded hypercar market crowded there is still room for a truly personal, coachbuilt creation.
Images Source: Bugatti