At least 20 per cent of Australian customers for the Volkswagen ID. Buzz electric van and people mover range are expected to choose the more powerful, dual-motor all-wheel drive GTX performance flagship – more than in almost any other market – despite its near-$20,000 price premium at a hefty $109,990 before on-road costs.
Volkswagen Commercial Vehicles Australia director Nathan Johnson said local demand for the GTX will reflect the popularity of GTI hot hatch versions of the venerable VW Golf in this market.
“With GTX, one in five [ID. Buzz sales] is our expectation – so roughly 20 per cent – and that will be one of the highest penetration rates for GTX in any market,” he said at the recently launch of the ID. Buzz GTX.
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“We’re confident that it’ll be quite high. We obviously haven’t played in the performance market before at commercial vehicles, but from a Volkswagen perspective, in GTI, we are one of the top markets globally, and always have been in that space, so we always get a lot of attention from the global guys when it comes to performance models.”
Volkswagen Australia says about 20 per cent of its initial annual allocation of ID. Buzz vehicles is already spoken for, but its sales ambitions are relatively low for what is a relatively niche model, at a minimum of 100 per month – much less than the traditional volume of other VW commercial vans including the small Caddy, mid-size Transporter and large Crafter.
First released in Europe in June 2022 and previously due on sale in Australia in 2024, the ID. Buzz was finally launched here in December, initially in short-wheelbase rear-wheel drive Cargo commercial van and both SWB five-seat and LWB seven-seat Pro people mover guises.
Initial customer deliveries were held back until April to ensure all vehicles received a software update bringing wireless Apple CarPlay and Android Auto, so to May this year fewer than 100 have now been registered.
Volkswagen projects 55-60 per cent of buyers will opt for the Pro people movers, with the remaining 40-45 per cent going for the Cargo van. And of the almost 8000 expressions of interest it has received, most prospective buyers are keen on SWB vehicles and 70 per cent of orders are for people movers with a trademark two-tone paint scheme.
The range-topping, long-wheelbase GTX is not only quicker and more powerful than all other ID. Buzz variants, thanks to its dual-motor powertrain that makes it the only all-wheel drive version, but it offers a higher 1600kg braked towing capacity and scores almost every option as standard in a 300mm-longer body with the practicality of seven seats.
“The GTX has the benefit of being 4Motion [AWD] as well. This is very much a lifestyle vehicle that leans into some of those specific elements, and whether they go to the snow or the beach or so on, customers in Australia do have a preference for all-wheel drive,” said Volkswagen Group Australia acting general manager of corporate communications, Daniel DeGasperi.
“The GTX’s higher towing capacity of up to 1.6 tonnes also means that while we’re not talking about something that tows 3.5 tonnes like our Amarok, people do tow jet skis and small boats and vans.”
The GTX employs the same 86kWh lithium-ion battery as all other ID. Buzz variants, but adds a front-mounted electric motor to offer not only AWD, but total outputs of 250kW of power and 590Nm of torque.
This results in a claimed 0-100km/h acceleration time of 6.4 seconds and 450km of electric range under the WLTP cycle.