Chery today unveiled the Omoda 3, a new crossover that is meant to slot in below the Omoda 5 and 7. Alternatively known as the C3 depending on the market it is sold in (the Omoda 5 and 7 are also known as the C5 and C7), the crossover is meant to appeal to youths and was designed by a team of designers that have an average age of 28 years, according to Roy Xie, the model’s brand director.
Inspired by “starships,” the Omoda 3’s styling isn’t short of angles and sharp creases. We can’t help but think that the Lamborghini Urus may have been a source of inspiration for the aggressive aesthetic.
The front of the new crossover features slim daytime running lights that are positioned above the main headlamps. The latter is visually connected to a large black panel in the middle that has an air inlet opening at the bottom with vertical slats.
As for the rear, the L-shaped taillights are connected by a light bar on the tailgate, both adopting a lightning-style signature. Angular wheel arch surround, flush door handles and blacked-out C-pillars are just some of cues on the sides of the vehicle.
Inside, the Omoda 3 sports a wraparound ‘Starship Cockpit’ with ambient lighting running from door card to door card and across the dashboard above the air vents. A digital instrument cluster and a large central touchscreen are also present, the latter for the connected infotainment system.
One design cue that is clearly taken from Lamborghini is the push start button on the centre console that has a red cover over it. This is surrounded by buttons for quick access to selected vehicle controls.
In other areas, the climate controls are integrated into the touchscreen and gear selection is done via a stalk coming of the steering column on the count of the emotive start-up sequence. Xie also points out the Omoda 3’s ‘Starship Commander Seat’, gaming-ready cabin and a wide ecosystem of customisation options that include paint schemes and accessories.
The Omoda 3 is being introduced as a global model that will be launched in various markets outside of China from October this year. We weren’t presented with powertrain details or additional information during the presentation, but we will update this space as we find out more. For now, what do you think of the Omoda 3? Are you hoping it comes to Malaysia? Let us know your thoughts in the comments below.
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