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Not every brand in Australia needs a ute, says Honda

Not every brand in Australia needs a ute, says Honda

Posted on August 4, 2025 By rehan.rafique No Comments on Not every brand in Australia needs a ute, says Honda

Honda Australia says it doesn’t need to join the flurry of brands adding dual-cab utes to their Australian lineups – not right now, anyway.

The Ford Ranger and Toyota HiLux utes have been the best-selling vehicles in Australia for the past decade – the HiLux from 2015 through 2022, the Ranger since.

In 2025 alone, they’ve been joined by new entrants including the Kia Tasman – the South Korean brand’s first dual-cab ute – as well as the Chinese BYD Shark 6 and LDV Terron 9.

“Does every brand need one? No,” Honda Australia CEO Jay Joseph told CarExpert. “Do we need one? Not necessarily, but if we have one it needs to be the right one.”

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Above: Honda Ridgeline

Among the top 10 best-selling brands in the first half of 2025, Hyundai and MG are the only not offering a dual-cab ute, but MG will introduce the U9 – twinned with the LDV Terron 9 – later this year, leaving Hyundai an outlier. 

Looking at the top 20 brands’ sales to the end of June, only six don’t have a dual-cab ute in showrooms.

That includes Honda Australia, which finished 19th on the sales chart over the first six months of the year.

The Japanese brand does make a dual-cab ute – the second-generation Ridgeline – which it manufactures and sells in the US, but it isn’t planned for an Australia berth anytime soon.