Hispano Suiza surrounds its hypercars with a luxurious experience.
Hispano Suiza, a historic name in the automotive industry known for making classics that have become cherished collector masterpieces and concours winners, has been revived in the current age with its all-electric hypercar lineup that combines bleeding-edge futuristic engineering with classic-inspired design and rich heritage. Now, the new Hispano Suiza Experience takes the brand beyond simply purveying hypercars, inviting clients to discover the brand’s rich history, and configuring a Hispano Suiza car while enveloped in a luxurious and inspiring environment.
The experience starts with a personalized questionnaire, where Hispano Suiza’s team gets to know the customer and their tastes and desires in a Hispano Suiza hypercar, introducing them to the Hispano Suiza headquarters in Spain, specifically in Montmeló outside Barcelona, where the iconic Circuit de Barcelona-Catalunya resides. The CEO, Sergio Martínez Campos, as well as various parts of the Hispano Suiza team, will meet the customer at the beginning of their journey, as well.
Hispano Suiza also gives the prospective customer a test-driving experience on one of the most iconic tracks in the motorsport world, the Circuit de Barcelona-Catalunya, with former F1 driver Luis Pérez Sala. After the test drive, the customer gets the opportunity to visit the birthplace of Hispano Suiza, Peralada, visiting the Suqué Mateu family’s private residence, Peralada Castle, and the Hispano Suiza Museum and its library.
The customer enjoys dinner at a Michelin-starred restaurant inside the castle, called Castell Peralada. Accommodation for the customer is at the five-star Perelada Resort, with a visit to the new Peralada winery the next day, along with an on-road test drive in a Hispano Suiza hypercar. With the unique Hispano Suiza Experience being added to the ownership experience of Hispano Suiza hypercars, the revived brand becomes even more exciting than before.
Image Source: Hispano Suiza