Melissa Saleh, a former lawyer and journalist turned serial entrepreneur who has spent her career at the intersection of technology and storytelling joins Enterprise Radio. In 2020 she cofounded FairPlay AI, the world’s first Fairness-as-a-Service company.
Listen to host Eric Dye & guest Melissa Saleh discuss the following:
- How did you develop your brand’s story, and what role did it play in attracting your first customers and investors?
- What are some common mistakes founders make when crafting their startup’s narrative, and how can they avoid them?
- How can entrepreneurs use storytelling not just in marketing, but in areas like fundraising, hiring, and customer retention?
- When has storytelling helped you overcome a major business challenge or pivot successfully?
- For a startup with a great product but struggling to gain traction, what are the first steps in refining their story to better connect with their audience?
Melissa Saleh is a serial entrepreneur who has spent her career at the intersection of technology and storytelling. Since 2004 she has combined content creation and bleeding-edge tech to build successful products, companies and brands.
In 2020 she cofounded FairPlay AI. Prior to that she created and executed narrative strategies for companies including Facebook, Google, Citibank and GE. After founding the content strategy firm Brick Wall Media in 2013, she built up a roster of Fortune 500 clients and worked extensively with early-stage companies to develop their mission, voice and brand narrative, then communicate them powerfully to the world.
As a journalist and editor, she launched and ran digital properties for The New York Times, Newsweek, Discover Magazine and others. She began her career as a labor and employment lawyer in New York City, then transitioned to media by founding the internationally-acclaimed blog Opinionistas, which revealed life inside the world’s toniest law firms.
She has written for The New York Times, The New York Observer, Wired, The Huffington Post, The Daily Beast and others, and has appeared on-air for CNN, MSNBC, CNBC, Fox News, Fox Business and NPR. She received her JD from UVA School of Law and her BA from Dartmouth.
Website: https://www.melissasaleh.com
Social Media Links:
Linkedin: https://www.linkedin.com/in/melissa-saleh
Instagram: https://www.instagram.com/melissasalehspeaks
Threads: https://www.threads.net/@melissasalehspeaks
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