As part of a promotion linked to the new F1 movie, McDonald’s will offer F1 miniatures in select Latin American countries, and demand is already outstripping supply.
McDonald’s knows the value of a good promotion and this latest offer looks to be a sellout success in some markets already.
Launched as a limited promotion in Latin American markets including Mexico, Brazil, and Argentina, the ‘F1 The Movie’ meal includes a Quarter Pounder, fries, and a drink, and one of two collectible F1 miniatures.
Ties to the new F1 movie mean that the cars offered as part of the promotion feature liveries of either the fictional AXPGP team, or a promotional McDonald’s livery, rather than those of the cars on the 2025 F1 grid.
These F1 miniatures are also separate from the recent licensing deal between Hot Wheels and F1, so you’re not getting one of the sought-after Hot Wheels models.
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Instead, purchasers of the meal have revealed Maisto is the company behind the cars, and that they are presented in a larger 1:43 scale than the typical 1:64 dimensions of a Hot Wheels model.
Still, the detail on the F1 miniatures appears to he a huge step up from the increasingly basic Happy Meal toys offered in Australian Macca’s Happy Meals.
Rather than being aimed at children, this collectible meal is firmly targeted at adult consumers.
Detailed spoilers, mirrors, suspension, and driver marking are all shown in McDonald’s promotion material for the cars, with a detailed array of sponsor decals on both cars – though not exact replicas of those shown in the movie.
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Mexican pricing sees the F1 meals cost 400 pesos, or around $AU32 – making it markedly more expensive than the $16.70 McDonald’s Australia charges for a medium Quarter Pounder meal here, and roughly twice the price of the meal without a toy in Mexico.
As with most fast food promotions, the F1 meal is set to be offered for a limited time, but a post on Reddit suggests that the McDonald’s promotion has been so successful, the collectables have already sold out in Mexico and Brazil, with more stock being rushed to stores.
The promotional meal comes after McDonald’s signed a multi-year commercial agreement with F1 in 2024 for the Latin American region, to leverage promotional opportunities around the Mexico City and São Paulo Grands Prix.
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