Rising beyond the bounds to navigate challenges, Jason Lau, Chief Executive Officer of Fence Empire, has emerged as one of the most exemplary CEOs of modern businesses. Fence Empire, one of his outstanding achievements, is guided by his dedication, continuous improvement, and commitment to quality in becoming a trusted partner in the fencing business. Pushing the boundaries of what’s possible, Jason Lau has taken the business to a new height.
The CEO Views celebrates his exceptional leadership by awarding him with the title of one of the “Best CEOs to Watch 2025.” While acknowledging this recognition, Jason Lau reflected on his journey from entrepreneurship to becoming the Best CEO.
Reaching the Pinnacle of Success
Jason’s journey to entrepreneurship is a testament to his commitment and relentless pursuit of quality in service delivery. Soon after graduating, Jason Lau started his career at a state-owned foreign trade company, offering him valuable experience in international business and supply chain management. By recognizing the challenges of time zone differences, communication delays, and inefficiencies in serving global clients, Jason attempted to bridge these gaps.
Belonging to a family with three generations in the wood fence business, he founded Fence Empire on the principles of timely and efficient service. The company established a strong market reputation in the fencing industry by ensuring prompt customer service and delivery of solutions without delays. Jason’s entrepreneurial journey is attributed to his professional experience and family legacy, which inspires him to push forward by optimizing operations, solving challenges, and delivering value to customers.
Celebrating Leadership Achievements
Alongside his considerable achievement of building the Fence Empire, Jason’s leadership helped him add more feathers to his cap. With a business model ensuring timely service and seamless global operations, he has set Fence Empire apart in a competitive industry.
Jason also excelled in navigating challenges with factories and customers, balancing quality, cost, and customer needs in an unparalleled way. He supports this by stating, “For example, when dealing with product issues like bowing in a batch of goods, I successfully negotiated solutions that ensured fair compensation while maintaining strong relationships with suppliers and clients.”
Stepping Up the Game
Jason’s professional expertise has been instrumental in growing Fence Empire into a trusted fencing supplier. His business acumen has extensively contributed to the company’s growth through strategic supplier management, customer-first service, and continuous problem-solving. Under his leadership, Fence Empire evolved as a trusted and efficient fencing supply company, winning a remarkable market position. It intends to solve industry pain points by providing fast and reliable services.
Consistent product quality is ensured by working closely with factories and negotiating effectively with manufacturers. Fence Empire adapts to challenges while keeping customers first. Jason brings his in-depth industry knowledge into the operations to offer expert guidance and reliable solutions, helping the business step up its game.
Specialized Product Offerings
Fence Empire specializes in offering a wide array of products:
- Wood Fences: Pressure-treated, cedar, and custom wood fencing solutions
- Metal Fences: Aluminum, steel, and wrought iron fences for security and aesthetic applications
- Fence Accessories & Hardware: Posts, gates, brackets, and other components
Customized solutions like wood, vinyl, metal, chain-link fences, and accessories are tailored to different customer needs. Jason adds, “By combining high-quality products, competitive pricing, and excellent customer service, Fence Empire has positioned itself as a reliable and forward-thinking leader in the fencing industry.”
Climbing the Ladder of Success
Jason Lau’s professional acumen has fueled his strategic approach to raising the bar for Fence Empire. From addressing time zone and communication barriers to expanding product offerings and market reach, from strengthening quality and cost efficiency to deploying a customer-centric approach, Jason has showcased exemplary leadership skills in helping the business climb the ladder of success.
As the CEO, he ensures quality meets customer expectations while optimizing cost, overdue payments are managed efficiently to stabilize cash flow without hindering customer relationships, and products are expanded to wood fences from accessories to drive the company’s success.
Defining Successful Leadership
Jason believes that in today’s fast-paced business world, successful leaders must have strategic thinking, adaptability, strong interpersonal skills, problem-solving, strong decision-making, proactive communication, resilience, persistence, and a customer-centric mindset. In his view, a successful leader embraces challenges, thinks strategically, and builds strong leadership to drive long-term success.
Breaking Down Barriers
Jason presumes today’s entrepreneurs face the biggest challenge of navigating the increasingly complex and competitive business environment. From global supply chain disruptions to new technology adaptations and financial constraints to market saturation, they are continuously encountering hurdles.
As an entrepreneur, Jason overcame issues of quality control, time zone barriers, and balancing cost and customer expectations by focusing on efficiency, quality control, and financial management to help Fence Empire acquire a leading position in the fencing sector.
Aiming to Innovate
As articulated by Jason, “To me, innovation is not just about creating new products—it’s about continuously improving processes, solving problems efficiently, and staying ahead of industry trends.” He drives innovation at Fence Empire by ensuring efficient customer service, optimizing packaging methods (e.g., single film wrapping & pallet adjustments) for cost reduction, strategic payment collection, strengthening relationships to influence production standards, negotiating better deals, and driving innovation at the source.
Envisioning the Future
In the coming years, Jason aims to expand Fence Empire’s market presence, strengthen client and supplier relationships, and drive innovation in the fencing industry. He also envisions himself as a successful leader, running an even more efficient, customer-focused, and globally recognized fencing business. He further adds, “I want Fence Empire to be known not just for its products but for its excellence in service, innovation, and reliability.”
Beaconing Future Leaders
Jason shares pieces of advice for emerging entrepreneurs and business leaders to help them attain success:
- Focus on Solving Real Problems
- Adapt and Be Resilient
- Prioritize Efficiency
- Manage Finances Wisely
- Don’t Be Afraid to Innovate
- Lead with Integrity
“Success for me means continuing to solve industry challenges, building strong partnerships, and leaving a lasting impact on the fencing trade.” – Jason Lau, CEO