At the 2025 CEO Investor Day held in Seoul, Kia outlined a bold update to its mid-to-long-term business roadmap, aiming to achieve 4.19 million global vehicle sales by 2030—2.33 million of which will be electrified (EVs and hybrids).
Global Sales Targets
- Total Sales by 2030: 4.19 million units
- Electrified Vehicles: 2.33 million units (1.26M EVs, 1.07M xHEVs)
- North America Goal: 1.11 million units
- Europe Goal: 774,000 units
- Korea Goal: 580,000 units
- India Goal: 400,000 units
EV Expansion
Kia plans to launch several new electric models, including the EV2, EV3, EV4, and EV5, while enhancing EV infrastructure and customer support globally. The company is focused on volume production, local manufacturing, and strategic charging partnerships (e.g., IONNA JV in North America).
Platform Beyond Vehicle (PBV) Strategy
The PBV business will serve as a major growth driver with a dedicated lineup including the PV5, PV7, and PV9. Targeting 250,000 annual sales by 2030, Kia’s PBV strategy is centered on product variety, fleet solutions, flexible manufacturing, and a full-service B2B ecosystem.
Entry into Pickup Truck Segment
Kia is entering the pickup market with the Tasman (ICE), targeting 80,000 units annually, and an electric pickup truck for North America, aimed at 90,000 units per year. These models will offer class-leading features and help diversify Kia’s lineup.
Future Business & Innovation
Kia said during 2025 CEO Investor Day that it will expand into future technologies like Software Defined Vehicles (SDVs), autonomous driving (Level 2+ from 2027), robotics, and Advanced Air Mobility (AAM). Collaborations with 42dot, Boston Dynamics, Motional, and Supernal will drive this transition.
Financial & Investment Goals
- Revenue by 2030: KRW 170 trillion
- Operating Profit: KRW 18 trillion (10%+ margin)
- Investment Plan: KRW 42 trillion (2025–2029), with KRW 19 trillion for future tech
- Shareholder Return: 35% TSR through dividends, buybacks, and cancellations
Kia continues to evolve from a traditional automaker into a provider of sustainable and intelligent mobility solutions for a new era.