Kia has officially announced the launch of its EV4 electric sedan, starting contract sales on March 11 for the South Korean local market. This model sets new benchmarks in the electric vehicle (EV) market, blending innovative design, practicality, and performance at a good price.
Breaking New Ground in Electric Vehicles
The EV4 marks Kia’s first fairy tale sedan, expanding its EV lineup and building on the success of the EV6 introduced in 2021. Designed for practicality and equipped with cutting-edge features, the EV4 is poised to accelerate the popularization of electric vehicles.
Pricing and Subsidies
- Standard model prices:
- Air: 41.92 million KRW (~$28,850 / ~€26,650).
- Earth: 46.69 million KRW (~$32,140 / ~€29,670).
- GT line: 47.83 million KRW (~$32,960 / ~€30,410).
- Long-range models:
- Air: 46.29 million KRW (~$31,810 / ~€29,430).
- After subsidies and tax benefits (based on Seoul), prices start at:
- 34 million KRW (~$23,400 / ~€21,620) for standard models.
- 38 million KRW (~$26,150 / ~€24,160) for long-range models.
Innovative Features and Performance
Equipped with a 58.3 kWh battery (standard) and an 81.4 kWh battery (long-range), the EV4 delivers:
- Maximum driving range of 533 km (long-range, 2WD, 17-inch wheels).
- Industry-leading aerodynamics with an air resistance coefficient of 0.23.
- Fast charging capabilities: 10% to 80% in approximately 31 minutes.
Customer Benefits and Programs
Kia introduces the “Multiple Care Program” offering:
- 3.9% special interest rates.
- 3 years of LG Energy battery care.
- K-VALUE program incentives for first-half purchasers.
The “e-Life Package” simplifies EV ownership with benefits for charging, car care, and resale value.
Exclusive Marketing Events and Collaborations
Kia has planned exciting online and offline marketing events, including collaborations with fashion platforms and exclusive preview events in flagship stores. Additional showcases will be held at Kia Champions Field and the 2025 Seoul Mobility Show.
Safety and Comfort Features
The EV4 boasts advanced safety systems, a spacious 490L trunk, and ambient interior lighting. It also features Kia AI Assistant, enabling connectivity for streaming services like Netflix and Disney Plus.
Conclusion
With its innovative features, stylish design, and competitive pricing, the Kia EV4 aims to redefine the electric vehicle market. As Vice President Jung Jung-jung stated, the EV4 will present a new direction in the domestic EV market.