High-Performance Men’s Coach | Former NFL Player
Entrepreneur | World Explorer
Keyen Lage’s story isn’t just one of triumph—it’s a reminder that sometimes, the greatest victories don’t come from what you achieve, but from how you rise after everything falls apart. Imagine this: a young man from South Dakota, a place where NFL dreams don’t typically come true, sets his sights on the highest stage. Keyen didn’t just dream—he chased. From the moment he first laced up his football cleats, he knew he was made for something more. With sheer grit, relentless training, and a heart full of ambition, he pushed through every barrier. His dedication paid off when he earned a scholarship to the University of South Dakota, where his passion for football grew even stronger. It was here that he not only excelled on the field but also laid the foundation for a future that would be defined by far more than just sports. Keyen graduated with a Bachelor of Business Administration in Finance in 2016, honing skills that would later shape his future in ways he never imagined. But football wasn’t just a sport for him—it was his identity, his ticket to greatness. So when Keyen signed with the Kansas City Chiefs, it was the realization of a dream that began as a child. He had made it to the NFL, the very pinnacle of athletic success. Yet life, as it often does, had different plans. A devastating neck injury cut his career short, leaving him staring at the kind of uncertainty no one could have predicted. It wasn’t just his body that was hurt—it was his identity, his purpose, his dreams. In the face of this sudden, life-altering change, Keyen found himself in his parents’ basement, grappling not only with physical healing but with the emotional toll of a future that felt like it had slipped through his fingers. But in that moment of darkness, he discovered something that would change the course of his life: he discovered his true strength wasn’t in his body—it was in his mind and spirit. Keyen threw himself into a new kind of training—mental and emotional. He dove into books, studying neuroscience, human behavior, and emotional intelligence. One book in particular, The Biology of Belief by Bruce Lipton, cracked open a whole new world for him. It challenged everything he thought he knew about life and success. He realized that the greatest power wasn’t in physical strength or external accomplishments, but in the beliefs and emotions that drive us from within.
Embracing this new mindset, Keyen shifted his focus from personal victory to helping others achieve their own breakthroughs. He turned his painful experience into a platform for empowerment, coaching high-performing individuals—entrepreneurs, athletes, and professionals—who were struggling with burnout, misalignment, and the weight of success without fulfillment. Through his coaching, Keyen showed his clients that true success is more than a number on a paycheck or a trophy on a shelf—it’s about emotional alignment, clarity, and inner peace.
His work resonated deeply with those at the top of their fields—Silicon Valley innovators, professional athletes, and world-renowned fitness models. Keyen’s coaching business, built from the ground up, became a multi-six-figure success. But the real reward wasn’t in the money or recognition—it was in the transformations he facilitated. Through his guidance, his clients learned how to reconnect with their passions, rediscover their purpose, and elevate every aspect of their lives—professionally and personally.
Keyen’s journey wasn’t just about overcoming physical injury; it was about the reinvention of self. It was about learning that life’s true victories are not measured by the goals you achieve, but by the way you rise after you fall, the way you keep going when the world tells you to stop. Today, Keyen Lage is more than just a former NFL player—he’s a transformational coach, an emotional intelligence expert, and an inspiration to anyone who feels stuck, lost, or uncertain. He’s not just teaching people to win in life; he’s teaching them to become the person who can win, no matter the challenges they face.
And if Keyen could go back and talk to that young boy in South Dakota who dreamed of the NFL, he would tell him this: “You’re more than the goals you set. You’re more than the field you play on. Your real power comes from within, from how you think, feel, and choose to show up in the world. That’s where your greatness lies.”
