Jeep has slashed pricing of the Gladiator ute and five-seat Grand Cherokee with discounts equivalent to $17,000 over regular retail pricing.
Jeep has taken an axe to the pricing of select Gladiator and Grand Cherokee models as the brand prepares to ramp up sales in the lead up to the end of the financial year.
Drive-away pricing on the Jeep Grand Cherokee Limited five-seat sees pricing dropped to $62,000 drive-away, including premium paint.
Regular Jeep Grand Cherokee Limited pricing starts from $72,950 plus on-road costs before options. With on-road costs added, a pre-offer Grand Cherokee would be priced at over $72,000 in Melbourne (with slight variants from state to state).
The EOFY drive-away offer results in an effective $17,000 discount of the regular retail price.
Jeep has cut a similar deal on the top-spec Gladiator Rubicon. Jeep’s off-road focused dual-cab ute is now priced from $76,000 drive-away, including premium paint and a steel front bumper.
Normally priced from $87,250 before on-road costs and accessories, the regular retail price of a Gladiator Rubicon drops by over $16,000 compared to the regular on-the-road price of around $92,600 in Melbourne.
Jeep’s Gladiator deal sees the 3.6-litre V6 petrol-powered dual-cab ute lineup up between drive-away offers on the Isuzu D-Max X-Terrain ($68,990 drive-away) and related Mazda BT-50 SP ($67,990 drive-away), and newly announced deals on the Volkswagen Amarok Panamericana (76,990 drive-away).
MORE: Volkswagen Amarok undercuts Ford Ranger, Toyota HiLux in the lead-up to end of financial year
Jeep’s offers come as sales for the Gladiator and Grand Cherokee show signs of recovery. Year-to-date in 2025 Gladiator sales are up by 7.4 per cent compared to 2024 (with 130 sales) and Grand Cherokee has recorded 346 sales, up 36.2 percent on last year.
Within their respective segments the Jeep models sit furth down the ladder, however, with the Gladiator the slowest selling 4×4 ute in Australia, beaten by utes like the GWM Cannon Alpha (563 sales YTD) and JAC T9 (650 sales YTD) and far off the pace of the top-selling Ford Ranger 4×4 with 16,238 sales so far this year.
Jeep’s drive-away deals are in effect from now and will run while stocks last.
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