Isuzu UK hosted its inaugural ARB Hub Open Day, welcoming ARB-specialist Isuzu dealers to showcase the latest range of premium ARB accessories available for the Isuzu D-Max. Dealers were presented with new offers, exclusive promotional support, and innovative point-of-sale solutions designed to enhance the customer experience.
ARB’s flagship electric Altitude rooftop tent, now available through Isuzu dealer network, was revealed.
Darren James, Isuzu UK group resources director, said: “The ARB Hub programme represents an important step in Isuzu’s journey into the lifestyle market, enabling us to support our dealers with premium products, training, and promotional tools.
“One year on, it’s clear this partnership is delivering real value for dealers and customers alike, and with innovations like the Altitude rooftop tent, the future looks very exciting.”
Launched in 2024, the ARB Hub programme has established a dedicated network of Isuzu dealers specialising in ARB’s range of 4×4 and camping accessories. The programme provides dealers with access to exclusive stock and priority ordering, tailored point-of-sale kits, seasonal promotions, bespoke showroom displays, and training sessions.
To help dealers further grow accessory sales, Isuzu UK unveiled new promotions, including a showroom offer – spend £5,000 on ARB accessories and receive a complimentary retail gondola display (worth £350+). An end of summer promo was announced – spend £1,000+ to receive free ARB Basecamp chairs or purchase an Esperance 2 rooftop tent and accessories for additional free camping gear.
Dan Wallis, ARB UK sales manager, said: “It’s fantastic to see the Isuzu ARB Hub network grow so successfully in its first year. The programme has enabled dealers to create exciting lifestyle displays, offer specialist knowledge, and give customers more ways to enjoy the great outdoors.
“The launch of the Altitude rooftop tent is a perfect example of how ARB continues to innovate and deliver products that exceed expectations.”