Everyone knows that rental properties need routine renovations to elevate their appeal, whether it’s a few cosmetic changes or a major remodel. Fewer investors see the need to put their money in home staging, seeing it as an unnecessary add-on with little ROI. However, that couldn’t be further from the truth. Home staging has several benefits that can help you close deals faster, and property managers can offer insights on furnishings that appeal to target buyers during the home staging fix and flip. So stick around till the end of this article as we explore whether home staging is worth it and how it can help you promote a newly renovated property.
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Does Home Staging Influence Buyers?
Creates Emotional Connection
Encourage prospective buyers to put in a bid by exciting them with your home’s potential. Imagine visiting two properties on the same street, one without furnishing, and one with a complete kitchen, bedroom, and living area. When asked to pick which one seems more homely and welcoming, more people would opt for the second, especially if it’s tastefully decorated. After all, it’s much easier to picture yourself cooking, sleeping, and relaxing in a home rather than a random listing. As a result, buyers are more likely to form an emotional connection with your property, increasing the chances that they’ll buy it.
Highlights the Property’s Best Feature
Show off your property’s best features through thoughtfully arranged furniture and fittings that display its best strengths. For example, if you put a lot of money into upgrading your bathroom lighting, it’ll come out best when there’s a vanity to highlight all that effort. That’s how home staging gives you the opportunity to flex the best parts of your property and win more prospective buyers. On the other side, you can also use it to hide flaws in your rental. You can cover up older and dull tiles with a rug, or turn outdated fittings into rustic charms with complementary designs. To be successful in flipping houses, pay attention to small details, as this can make or break your sale.
How Can Property Managers Coordinate Staging to Minimize Downtime?
Consult Stagers Early
You don’t have to wait until the last minute to contact stagers. On the contrary, the earlier the better. Savvy property managers who bring in professional stagers early on can leverage their expertise in selecting paint color, lighting, and fittings. This proactive participation ensures that your property’s staging doesn’t have clashing designs, but rather has a cohesive look that attracts and converts viewers to buyers.
Schedule it Post-Renovation
Create a clear timeline with your team to sync the final touches of your renovation with the home staging process. This option is the best way to significantly cut downtime in the process. Besides, it may also help you cut down costs on extra labor in case you need some cleaning, touch-ups, or furniture relocation done before the contractors wash their hands of you.
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1. Stage the Property Professionally
Make your home staging appealing to a general audience by opting for neutral tones and minimal décor. This choice is subtle enough for buyers to see the vision of what living there would look like, without being too overpowering and completely turning them off. Your aim should be to create a clean, functional, and inviting space.
2. Invest in High-Quality Media
Décor is only half the job since you also have to invest in professional photography and videography to capture the space at its best. At this stage, you can include a virtual tour or video walkthrough to allow potential buyers worldwide to get a realistic view of your home’s layout and flow.
3. List on Multiple Platforms
With staging and capturing complete, the next phase is to list your property on as many online listing sites as possible. After all, what’s the point of going through all that trouble for a small audience? It would be in your best interest to leverage social media, local listing platforms, and high-traffic real estate websites to get more eyes on your property. The more people who see your professional staging, the faster you’ll find a buyer and get your house off those sites.
4. Host an Open House
Take your staging a step further by hosting an open house. Why stop at your online audience when you can pull buyers in person? Offer flexible private showings for serious buyers and let them see for themselves how move-in ready your property is. In fact, this step is guaranteed to generate faster offers because of the in-person experience.
Conclusion
Attract more buyers to your newly renovated property and get it off the market quickly by leveraging home staging. Strategically setting up your home with furniture and fittings may be a lot of work, but it can yield several benefits. For example, it’s easier for potential buyers to form an emotional connection with a furnished home rather than a plain space. It’s also an opportunity for you to show off your home’s best features. However, if you want to ensure a quick turnaround, involve stagers early on and sync it with your post-renovation. While you’re at it, invest in high-quality photos and videos, and put you’re newly staged home out online and physically to attract buyers.
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