Car buyers around the U.S. can browse, order and finance any new Hyundai vehicle through a participating Hyundai dealer directly on Amazon Autos and schedule a pickup from the dealer. Amazon’s online vehicle sales experience is available nationally in 54 markets, representing 71% of Hyundai’s sales volume.
This creates another way for Hyundai dealers to build awareness of their inventory and offer more convenience to their customers. Additional dealer participation, markets and functionalities will continue to roll out throughout the year.
National Marketing Campaign
To support the launch, Hyundai is announcing an extensive marketing campaign that includes integrated partnerships, TV and digital video advertising, social extensions and more. All-new ads highlighting the joy and simplicity of “Add to Cart” begin airing across television, social and digital channels today.
The ad, set in an Amazon fulfilment centre, showcases iconic toys and merchandise typically ordered from Amazon, culminating in revealing the 2025 Hyundai Santa Fe from an Amazon shipping box. The creative then fades into showing how seamless it is to add the Santa Fe to an Amazon Cart on your phone via Amazon Autos.
The content will air nationally, including during upcoming professional football and basketball games and on Amazon Prime Video properties. Beyond video, Hyundai is diversifying the channel mix to demonstrate the ease of purchase on Amazon through out-of-home (OOH), audio, website content, paid search and media partnership integrations.
Furthermore, Hyundai is also spotlighting key consumer benefits such as ease and convenience in a mini-campaign series titled “In the Time it Takes”, which will run on digital and social channels from mid-January through March.
The creative highlights various scenarios in life that should be simple but take longer than expected (i.e. finding the remote or teaching your parent the newest slang term) and then shows how purchasing a Hyundai vehicle on Amazon Autos is even easier than these tasks and could have been completed in this time.
The integrated program was developed in collaboration with Hyundai’s creative agency of record, INNOCEAN USA, while its media agency, Canvas, coordinated the media buys.
Amazon Autos Vehicle Purchase Experience
The following Amazon Autos information is from About Amazon.
With Amazon Autos, customers have a simple, end-to-end online experience to purchase their next Hyundai vehicle, allowing them to:
- Browse and search for available cars at their local dealer by make, model, trim, colour, and features
- Get an instant valuation and trade in their existing vehicle toward the price of the new car
- Select their preferred car
- Secure financing or pay in full
- Complete the checkout process online with their chosen payment option
- Schedule a pick-up time at the dealership
This is done within the convenient Amazon experience that customers know and trust, providing a streamlined and transparent car buying process from search to purchase.
Convenient, Streamlined Experience
With Amazon Autos, customers can search available vehicles from local participating dealers by model, trim, colour, features and more—all in one place. Once they select a car, they can secure financing, e-sign paperwork, and complete their order in a few clicks.
After finalizing their payment information, customers will select a day and time to pick up their new car at the local participating dealership.
Transparent, Haggle-Free Pricing
Amazon Autos provides transparent, all-inclusive pricing set by the dealer, eliminating the need for negotiation. The price customers see at check-out is the price they pay, including all taxes and fees.
Seamless Vehicle Trade-Ins
Customers can get a firm trade-in value for their current vehicle by answering questions about the vehicle’s condition and uploading images of their car.
An independent third party’s value can then be applied towards purchasing their new vehicle through Amazon Autos – streamlining the upgrade process within the familiar Amazon shopping experience. Customers complete the process at the dealership by dropping off their trade-ins when picking up their new vehicle.
Trusted Amazon Shopping Experience
Vehicle shopping and purchases happen directly within the Amazon store with familiar features like customer reviews, seller (dealership) reviews, add to cart, and the simplicity of the Amazon checkout process.
More Hyundai dealers will continue to be added to Amazon Autos. Functionality like leasing and expanded financing options will continue to roll out early this year.