The global trade landscape is continually evolving, and recent developments, such as new U.S. tariffs on Canadian goods, will soon impact Alberta’s entrepreneurs. While trade uncertainties present challenges, they also offer opportunities for businesses to strengthen resilience, optimize supply chains, and discover untapped markets.
Focusing on Local Strength: The ‘Made in Canada’ Advantage
If exporting becomes a challenge, a strong domestic market position will be crucial. Consumers are increasingly prioritizing locally sourced products, creating an opportunity to capitalize on the ‘Made in Canada’ brand.
Understanding the Labels:
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Made in Canada: Indicates that the product underwent significant transformation within Canada, with most manufacturing completed domestically. Details are available through Government of Canada labeling guidelines.
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Product of Canada: A higher standard, meaning all or nearly all of the product’s production, manufacturing, and sourcing took place within Canada.
Programs like Strategic Edge support women entrepreneurs by helping them effectively communicate their local sourcing and sustainability advantages, helping to build stronger consumer connections.
Useful Resources for Local Businesses:
The Strategic Edge Advantage
At Alberta Women Entrepreneurs, we believe in proactive solutions. Our Strategic Edge program was designed to help entrepreneurs bridge the gap between SMEs and established enterprises. Through this program, we provide business owners with the tools to navigate market shifts, expand their supply chains, and develop long-term hiring strategies for sustainable success.
According to a recent Startup Canada survey, 73.3% of Canadian entrepreneurs anticipate reduced sales and profit margins due to tariffs. Yet, entrepreneurs who adopt strategic approaches can transform uncertainty into intentional, growth-oriented action.
Together, we can confidently navigate change, strengthen your competitive edge, and build sustainable success in an evolving marketplace. For the latest information on tariffs and valuable tools to manage their impact, please visit our dedicated resources webpage.