Founder & CEO, Dream Life Consulting | Certified Business Coach
Registered Yoga Teacher | Forbes Coaches Council Member
Hanna Hermanson grew up in the heart of Wisconsin, USA, where small-town values of hard work and community shaped her early years. But even as a kid, she knew she wasn’t meant to follow the traditional script—go to school, get a job, work until retirement. She always dreamed of something bigger—a life where work felt meaningful, where freedom wasn’t just a far-off fantasy, and where success didn’t come at the cost of exhaustion. Her journey began with a deep love for storytelling, communication, and human connection. She pursued a degree in English and Communications at the University of Wisconsin-Madison, where she developed the skills to craft powerful messages that inspire action. But something was missing. She saw so many brilliant, talented people struggling to build businesses—not because they lacked expertise, but because they didn’t know how to turn their passion into a profitable brand. After working in marketing and business development, Hanna realized she had a gift—not just for building brands, but for transforming them. Entrepreneurs and coaches would come to her feeling overwhelmed, drained, and uncertain about how to scale their businesses. Many were passionate about what they did, but passion alone wasn’t enough. They needed a roadmap. A system. A way to create income that didn’t require non-stop hustle. That’s when it all clicked. Hanna wasn’t just a marketer. She wasn’t just a business strategist. She was a guide, helping people step into their highest potential. She began working with entrepreneurs, diving into their stories, uncovering their struggles, and creating personalized strategies to increase their income, scale their impact, and finally take control of their time. The results were undeniable. Clients weren’t just making more money—they were doubling their income, reclaiming their freedom, and finally experiencing the success they had been chasing for years.
Hanna’s expertise in branding, marketing, sales, and lead generation quickly made her a sought-after coach. She worked with startups, established companies, and solopreneurs across the globe, including brands like General Assembly, Forbes Coaches Council, High Impact Coaching, and Breathe For Change. But she didn’t stop there. She dug deeper, investing in her own education, learning from the best, and mastering the exact strategies that turn businesses into empires. She became a Certified Success Coach with Jack Canfield, a Certified International Business Coach through the Coach Training Academy, a Forbes Coaches Council Member, and even a Registered Yoga Teacher, integrating a holistic approach to success that wasn’t just about money—it was about alignment, fulfillment, and freedom.
But Hanna didn’t just teach this—she lived it. What started as a vision board fantasy turned into her real life. She and her husband, Mak, packed up their old way of living and moved to Mérida, Mexico, where they now run their business with ease. Their days are spent coaching inspired clients, exploring new corners of the world, and capturing their adventures on YouTube. There’s no more hustling, no more chasing, no more grinding away at a business that doesn’t give back. Now, work happens on their terms.
For Hanna, success is no longer measured by the hours worked or the stress endured. It’s measured by the impact she makes, the freedom she enjoys, and the lives she helps transform. She knows what it feels like to wake up with anxiety about whether the business will survive, to push through exhaustion just to make ends meet, to feel trapped in the very thing that was supposed to bring freedom. And that’s why she’s on a mission to help others break free.
Because hustle doesn’t have to be the price of success. Now, Hanna helps coaches and entrepreneurs build brands that don’t just survive—they thrive. She teaches them how to attract high-paying clients, create sustainable income, and step into the abundance they deserve. With her guidance, business owners don’t just dream about success. They create it.
Her philosophy is simple: When you stop grinding and start aligning, everything shifts. She’s seen it happen time and time again. Clients who once felt lost now run thriving businesses. Entrepreneurs who struggled to make ends meet now enjoy six-figure success without working themselves into burnout. And it’s all because they finally understood what Hanna figured out long ago—success isn’t about working harder. It’s about working smarter.
Today, she wakes up every morning knowing she’s living the life she once thought was impossible. She’s free to travel, to spend time with the people she loves, to support causes that matter. There are no more sleepless nights wondering if she’s done enough. No more guilt for taking time off. No more limits on what’s possible. And now, she’s ready to help you do the same. Your dream life? It’s not just possible—it’s waiting for you. Let’s build it together.
