In the annals of American road rallies, we have had the Cannonball Run, which led to the One Lap of America. More recently, we have had the goldRush Rally, an event that’s in its 16th year. The 2025 Gold Tour had its kickoff several days ago and will run through June 8.
The goldRush Rally bills itself as “a gathering of passionate individuals who share a love for luxury and the thrill of the open road.” Per the website, it’s synonymous with “opulence, adventure, and unforgettable experiences. Our world-renowned luxury and exotic vehicle rallies are more than just drives; they’re immersive journeys curated to leave lasting memories, forge lifelong friendships, and will have you coming back year after year.” As you can see, this is a different kind of rally, not so hell-bent on finishing first as much as enjoying putting exotics (really, anything) through their paces beyond the local Cars and Coffee meet.
On Friday, May 30, 2025, drivers left Beverly Hills for Las Vegas. Every day is a new stop, continuing on to Park City, Vail, Denver (alright, I lied—two days for that), Kansas City, St. Louis and, finally, Chicago. “This epic journey … showcases breathtaking landscapes, vibrant cities, and lavish accommodations.”
There are three options for participants, which include hotel room, secured parking at all locations, luggage transportation, gifting suite, “The Gold Tour” gear, VIP entrance to all planned events, private lunches and dinners in select cities, and CIP entrance to all nightly entertainment and clubs, plus attendance to the awards ceremony and professional photography of cars and their drivers:
- Team of two for the whole rally costs $23,000
- Team of two, going halfway to Denver, costs $12,000
- Team of two, going halfway starting in Denver, costs $12,000
Considering this is “The Ultimate Luxury Lifestyle Automotive Rally in the USA” and the high bar of entry, chances are there will be several interesting vehicles driven by participants. If you live near a destination city and fancy yourself as an enthusiast for McLarens, Lamborghinis, Ferraris and more, it’s worth visiting www.goldrushrally.com to see how you can catch some Gold Tour action.
Barrett-Jackson, our parent company, is a sponsor of the goldRush Rally.