According to Motor Authority, Genesis is seriously considering the G70 Magma model as next Genesis Magma model. This decision underscores Genesis’ commitment to establishing a solid foothold in the high-performance luxury segment. Magma is designed to redefine the Genesis brand with luxurious, performance-driven models that appeal to a younger demographic.
Genesis North America Product Planning General Manager shared in an interview that the G70 Magma targets a younger and wealthier audience, emphasizing that the average G70 buyer is 41 years old—the youngest among Genesis buyers. This aligns with the brand’s strategy to engage a dynamic and modern customer base.
The G70 Magma’s Nürburgring Connection
Genesis previously showcased a track-only G70 as part of Germany’s Nürburgring taxi program. This exclusive G70 version featured significant performance upgrades, including:
• Enhanced suspension and damper systems.
• Improved transmission oil cooling.
• Brake ducts for optimized track performance.
What set this model apart was the incorporation of Genesis’ signature Magma exterior color, further establishing its identity as a high-performance standout.
What to Expect from the G70 Magma
If introduced, the G70 Magma is expected to adopt a range of exclusive features inspired by the G80 Magma Concept Car. Potential upgrades include:
- Aerodynamic enhancements: Aggressively designed front bumpers, carbon rear diffusers, and spoilers.
- Sculpted bodywork: Front and rear fenders with added volume for a bold stance.
- Lightweight wheels: High-performance, lightweight materials for improved handling.
- Luxury detailing: A signature Magma exterior paint that sets it apart from standard models.
The Legacy of the GV60 Magma
As the first mass-produced Magma model, the GV60 Magma set the tone for this performance line. Key features included:
- Advanced virtual exhaust sound: An upgraded system originally introduced in Hyundai’s Ioniq 5 N.
- Aerodynamic body kit: Roof wings, wide fenders, and side skirts for a dynamic look.
- Performance-focused design: A 21-inch titanium-colored wheel and air vents for optimal cooling and aerodynamics.
Genesis Magma: Defining the Future of High Performance
With the introduction of the G70 Magma, Genesis is doubling down on its vision of becoming a dominant player in the high-performance luxury market. The Magma lineup showcases the brand’s commitment to innovation, luxury, and performance, ensuring Genesis remains a compelling choice for a younger, discerning audience.
As Genesis continues to expand its Magma lineup, the automotive world eagerly anticipates how the G70 Magma will push boundaries and redefine the future of luxury performance vehicles.