Nikita Nersesov, CTO of Logotech joins Enterprise Radio. Logotech is a promotional products business, with clients ranging from mom & pop shops to Fortune 500 companies. In this episode, we’ll explore their journey to success, the challenges of entrepreneurship, and the innovative approach that sets Logotech apart in the market.
Listen to host Eric Dye & guest Nikita Nersesov discuss the following:
- Can you tell the audience a little bit about your background and how you started Logotech?
- What challenges/obstacles did you overcome in your entrepreneurial journey?
- Was there one incident in your corporate life that motivated you to take the leap into business ownership?
- How is Logotech standing apart from other companies? What’s the secret sauce?
- What is the key to your success?
- What do you think is the number one trait an entrepreneur needs for success?
- Do you have recommendations for other entrepreneurs pursuing their dream(s)?
- How do you motivate staff?
- Was the execution of the original business plan as successful as planned?
Nikita Nersesov is the co-founder of CTO of Logotech, a promotional products companies which has transformed from a small startup into a successful business, partnered with everyone from mom & pop shops to government organizations and Fortune 500 Companies. Alongside co-founder Eugene Tensiper, who brings a strong background in marketing, they combined their expertise to build a company that delivers innovative solutions and exceptional customer experiences.
Logotech’s journey began with a focus on customized flash drives—one of the most popular promotional products at the time—and quickly expanded into a wide array of unique custom products. With Nikita leading the technological innovation and Eugene driving client engagement, the duo has successfully navigated the challenges of entrepreneurship, including developing a functional and efficient CRM system and launching a redesigned e-commerce platform offering over 500,000 customizable products.
By combining cutting-edge technology with a boutique approach to customer service, Logotech has carved out a niche in the competitive promotional products market. The leadership duo’s consultative and client-first approach, coupled with a commitment to innovation and persistence, has been key to the company’s continued growth and success.
Outside of developing new strategies to enhance Logotech’s offerings, Nikita and Eugene are dedicated to supporting small businesses, guiding aspiring entrepreneurs, and sharing valuable insights on navigating challenges in today’s dynamic business landscape.
Website: https://www.logotech.com
Social Media Links:
Facebook: https://www.facebook.com/Logotech.Inc
LinkedIn: https://www.linkedin.com/organization-guest/company/xlogotech
Instagram: https://www.instagram.com/logotechusa
Pinterest: https://www.pinterest.com/logotech
X (Twitter): https://x.com/LogotechUSA
YouTube: https://www.youtube.com/@logotech7309
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