When you’re a small business owner, every lead is valuable and every connection is important. That’s why sales navigators like LinkedIn’s have been so useful for startups, entrepreneurs, and corporations trying to scale smartly. Sales Navigator’s free edition is still a valuable tool for reaching out to small businesses, free sales navigator even though the full version costs money.
Now that we’ve covered how it works, let’s dive into how you can use it to generate leads, create relationships, and network like a boss without breaking the bank on marketing.
Sales Navigator: What Is It and What Does It Cost?
Salespeople, marketers, and company owners can all benefit from LinkedIn Sales Navigator, a paid product that helps them locate and engage with prospective leads. You may receive insights into your target audience, use extensive search options, and get updates in real-time.
The good news is that there is no initial payment required. You can try out Sales Navigator for free on LinkedIn for 30 days, and if you use it intelligently, you can get a lot of value out of it.
The Reasons It Will Revolutionize Small Businesses Modern Targeting Without Any Uncertainty With the free version, you can use filters that extend much beyond what’s available in the standard LinkedIn search, such as:
- Business field and enterprise size
- Level of experience and position
- Physical Places
- Terms pertaining to hobbies, expertise, or tools utilized
Your outreach can then be directed towards your target clients, investors, or partners with pinpoint accuracy.
Sales Navigator Makes Niche-Based Lead Recommendations By leveraging LinkedIn’s data-driven algorithm, it can save you time and help you find potential leads who match your criteria.
Insights into Activities in Real Time
Keep tabs on the content that your prospects are talking about, sharing, and posting. Jumping into a conversation or adding a personal touch to your message has never been easier than now.
Establish Connections, Not Doar Leads
Rather than just sending out generic emails, the goal of outreach should be to initiate meaningful dialogues. In order to break the ice more easily, Sales Navigator can help you discover mutual connections, shared interests, and professional overlaps.
Tips for Making the Most of the Free Version
Make the most of your trial period, even if it’s only for a short time:
- Establish Who You See as Your Perfect Customer (ICP): Have a clear idea of who you’re trying to find. Search results are improved when your target is more specific.
- Create lists of leads and divide accounts into categories like “Potential Clients,” “Event Partners,” and “Investors” to save time and effort.
- Keep it real while you like, comment, or mail them depending on what you’ve learned from their previous posts.
- Before your trial finishes, export what you can. Keep track of the contacts you’ve engaged with in your CRM or outreach spreadsheet.
- With the use of test outreach templates, you can compare two or more message types side by side to determine which one yields better results.
Trick: Use It in Conjunction with Other Free Programs
Combine Sales Navigator with:
- You may discover confirmed email addresses using Hunter.io or Skrapp.io.
- Use Canva to make professional-looking presentation slides for your business
- Using Calendly to make scheduling calls easier
- From cold lead to booked meeting, this all-in-one method will help you go there with least cost.
Ending Remarks
With the free edition of Sales Navigator, small businesses can do more than just test the waters; it’s an opportunity to get traction, put your outreach plan to the test, and initiate genuine discussions with decision-makers.
You might discover that the free access pays for itself, or even justifies subscribing, if you use it every day. In any case, it demonstrates one thing: even a free tool, when utilized intelligently, can open doors to significant commercial prospects.