Amid all the tariff talk and general anarchy in the automotive world, Ford is hoping to keep buyers motivated by opening up employee pricing to everyone. The program is available on most vehicles in Ford and Lincoln lineups, including models built in the US as well as those imported. Ford’s A-Plan employee pricing varies from vehicle to vehicle, but it typically amounts to a $2,000 discount below invoice.
The program—called Ford Motor Company: From America, For America—kicked in April 3. It’s in response to “uncertain times for many Americans” per the official announcement, and it’s available for America’s best-selling vehicle, the F-150. Unfortunately, those seeking a fun vehicle or a big workhorse will still pay full price. The new pricing program isn’t offered on anything from the Raptor camp or Super Duty trucks. The Ford Expedition and Lincoln Navigator are also excluded.
Photo by: Ford
Ford also excludes “specialty Mustang and Bronco vehicles.” A Ford representative further specified that Mustang GTD and Dark Horse, as well as the Bronco Stroppe aren’t eligible but other Mustang/Bronco trims are. Typically, Ford doesn’t offer employee pricing on specialty trims in any circumstance, never mind a world gone mad with tariffs.
The program will run until June 2. For EV shoppers, the pricing will be offered in conjunction with Ford’s electric vehicle program called Power Promise, which gives buyers a home EV charger with free installation. That deal is extended through June 30.
Of course, this is all in response to tariffs of 25 percent going into effect as of April 3 on vehicles and parts imported into the United States. There’s still plenty of gray area in those tariffs, notably with regard to items imported from Canada and Mexico. Automakers participating in the United States-Mexico-Canada Agreement (USMCA) that import cars can have reduced tariffs based on the amount of US-made parts used during assembly. But establishing that value is something that hasn’t been worked out just yet. Also, the tariff on parts doesn’t go into effect until May.
As for Ford’s employee pricing initiative, there’s a healthy inventory of vehicles at dealers and that has the company feeling comfortable, reports The Detroit News. How that attitude will shift in the weeks to come, however, remains to be seen.