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Ford pivots to ‘super affordable EVs’, delays larger models

Ford pivots to ‘super affordable EVs’, delays larger models

Posted on August 10, 2025 By rehan.rafique No Comments on Ford pivots to ‘super affordable EVs’, delays larger models

Ford is delaying its F-150 Lightning successor, and large electric van again, as it prioritises smaller, more affordable EVs, including a Maverick-size electric ute.

The automaker is teasing an event it is holding on August 11 US time in Kentucky, which CEO Jim Farley describes as a “Model T moment” for the firm.

In a chat with Bloomberg Television, Mr Farley confirmed Ford will reveal the platform for “very low-end, super affordable EVs for urban duty cycles and for commercial”.

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This new platform has been developed in California with the battery integrated into the chassis, and some models have been revealed to dealers.

It’s believed the first product using the platform will be a small ute, around the size of today’s Maverick (above). The small EV ute is due to enter production in 2027, with some rumours indicate it could resurrect the Ranchero name (1960 model pictured below). In the US, the Ranchero name was used on a series sedan-based utes from 1957 to 1979, with the donor vehicles including Falcon, Torino and LTD.

It will be followed by a small electric SUV in 2028. If all goes according to plan, the platform could serve as the basis for eight different vehicles. All will be produced at the company’s plant in Louisville, Kentucky, which currently manufactures the Ford Escape and Lincoln Corsair. Both finish their innings this year, and won’t be directly replaced.