Imagine your small brick-and-mortar business is doing amazing, so you decide to launch your website to start getting orders online. But things don’t seem to go as planned. Although visitors come to your site and poke around for a bit without taking any action, they vanish. Why may that be so? When you finally decide to look into the matter, you realize your mobile website is clunky and is almost impossible to navigate.
This one thing may take a huge toll on your business, both in the short and long run. Most of the internet users today use smartphones for their everyday needs, like shopping or exploring something online. And if your mobile website doesn’t work properly, it’d make your hard-earned website visitors leave your site without taking any action at all, let alone conversions.
This isn’t a story with one business but many. When crafting their website, some business owners don’t focus on a mobile-first experience, which drops their rankings, conversions, and visitors. But brand strategy services can help you take care of that. Building a mobile-friendly site won’t only help you attract more visitors, as it’ll also rank higher in search engines, but also give you a great competitive advantage.
A mobile-optimized website doesn’t just work seamlessly and have a user-friendly interface; it creates a memorable and emotionally satisfying experience for your visitors that moves them through the funnel of discovery to decision. Let’s check out the must-do things to build a mobile-first site that leaves a lasting impression.
Crafting a Winning Mobile Strategy for a Seamless Experience
1. Prioritize Speed and Performance
No one likes to wait for the site to load. As per the data provided by search engines and digital marketing agencies, more than 47% of the visitors expect the site to load within 2 seconds; if it takes any longer than that, more than 40% of visitors leave. This is a huge percentage of visitors for you to look over if you aren’t focusing on your mobile website. So, compress images, minimize scripts, and leverage caching to boost the speed of your website. You can also use page speed tools to identify other factors that may be slowing down the speed of your website.
2. Keep the Design Clean and Focused
When wondering how to build a brand strategy to skyrocket your search engine rankings or boost your sales, optimizing your user experience on mobile should be the first thing to strike you. One of the most important things to consider when designing a site for mobile is to focus on a clean and user-friendly interface. Use clear and large call-to-action buttons with plenty of white space and an eye-friendly color palette to create a seamless and easy-to-navigate experience for your users.
3. Optimize for Touch, Not Clicks
You must have noticed while browsing online that some websites have really small buttons that you need to press at least three times for them to operate. This is a very common problem with sites that are designed solely for desktops. Their buttons aren’t big enough for thumbs, with enough space between other buttons to avoid accidental taps. So, make sure your CTA buttons or drop-down menus on your mobile site are large enough to operate via touchscreen so that the users can comfortably navigate without pinching, zooming, or struggling to tap.
4. Streamline the Checkout Process
As a business, you’re well aware of how difficult it is to move people through the funnel of attention, desire, and interest to finally take action to purchase from you. Now, imagine after working so hard at the last stage, your mobile website’s poor navigation and checkout process deters the buyers from purchasing from you. Sure, it’ll feel exasperating. That’s why you should focus on building a lean mobile website that loads fast and has a smooth checkout process. Doing so can also help you reduce abandoned carts and skyrocket your conversions.
5. Personalize the Experience in Real Time
Optimizing your website for mobile will reap benefits only when you offer a personalized experience to your users. Using behavioral data and location insights can help you show tailored content to your visitors when they come to your website. For instance, if a user visited your website before, when they revisit, you must highlight the products they browsed before. This way, they wouldn’t have to invest their time searching for it. Besides, it’ll help increase engagement and achieve your ultimate goal of boosting your sales.
Final Thoughts
Having an optimized and user-friendly mobile website isn’t just a nice-to-have thing today, but a must-have for you to invest in. As most people like browsing through their mobile phones, your mobile website wouldn’t only increase your reach but also engagement. Further, offering a smooth and fast-moving experience to your mobile visitors can skyrocket your conversions.
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