Dealer Auction has revealed that the Ford Kuga had the most profit potential in the sub-£10,000 retail bracket in June, securing an average retail margin of £2,600.
The Vauxhall Insignia (£2,300) was the top 10’s quickest seller – shifting in 27 days on average.
Dealer Auction’s Marketplace Director, Kieran TeeBoon, commented: “June saw a mix of continuity and change. The Kuga was 2024’s overall top performer and strong so far in 2025, so it’s interesting to see it return to the top spot for the second time in 2025.
“But while this trend and Peugeot’s performance persisted, we also observed emerging themes. The fact that after over three years of tracking the data, we’re still seeing new models enter the top 10 for margin speaks to the dynamic nature of the market and the exciting opportunities available.
“Timing is everything; by keeping on top of the short- and long-term trends, dealers can lay the groundwork to meet shifting consumer demand and ensure they have the right stock at the right time.”
Looking at the top 10 for models retailing above £10,000, the Volvo XC90 topped the chart and had the highest margin of 2025 so far, £5,200.
Mainstream brands made up half the over £10,000 top 10. This included Kia with the Sportage, the Volkswagen Tiguan and Golf, Nissan Qashqai, and the Ford Focus.
BMW achieved six consecutive months at the top of the chart for makes for models with a retail value of under £10,000. The brand achieved an average margin of £2,425, followed by Mercedes-Benz (£2,350) and Volvo (£2,300).
TeeBoon concluded: “As we reach the 2025 midpoint, we’ve seen a brilliant performance across the trade network so far this year. It’s clear that the used car market is a stabilising force, as highlighted in Cox Automotive’s recent prediction of a used car market of 7.64 million units in the UK this year.
“This means dealers can have the confidence to stick to their guns when it comes to pricing, using these market dynamics and all the data available to boost their margins.”