Cox Automotive has won a five-year supply contract with Lookers UK to deliver its remarketing programme.
The fully integrated remarketing programme brings valuation, auction and logistics solutions together.
A spokesman for Lookers said: “Evolving our remarketing strategy to encompass a dual approach to digital and physical opportunities is a key priority for our business in 2025.
“We believe this will give us the greatest opportunity to maximise returns and Cox Automotive was the best placed partner to help us deliver this strategy.
“Not only does it provide a holistic remarketing offering, but its global reach also opens up growth opportunities in Europe and the US for our parent company Global Automotive Holdings.”
The omnichannel auction approach will utilise Manheim’s full physical and digital auction programme. Lookers will use Dealer Auctions’ closed network technology in parallel.
This will be enhanced by Cox Automotive’s valuation, appraisal and consumer car and LCV buying solution, eVA, and its smart logistics marketplace, Movex.
The contract will see 18,500 additional units sold through Manheim and Dealer Auction per year.
Lookers will offer weekly vehicles sales through Manheim Auction centres at Shotts, Washington, Leeds and Colchester, with additional dedicated LCV sales. The dealer Group’s sales begin on week commencing 13 January.
Martin Forbes, president at Cox Automotive Europe, said: “We are taking our relationship with Lookers to the next level, beyond the products from Codeweavers and Modix that they utilise today.
“The new scope of our partnership demonstrates the true potential of Cox Automotive’s connected offering and how it can drive greater efficiency for dealership networks.
“With touchpoints across each key stage of the remarketing lifecycle, we bring clarity and efficiency to a complex process, all while boosting profits and conversion rates.”